David,
As I was saying before, we use several different sources. We look for info. in trade magazines, in the past we've used HPS stuff, theirs a company called big bang marketing(very affordable) here in Wa. state, they sell news letters and other marketing stuff(some good, some bad, but its cheap) you can pick and choose. We have not used JPS news letter or Jon-Dons and Steve Marsh has one, but what- ever we use, we add our own touch. I'm lucky to have help with this, because I don't have the time, talent, or patients to do it myself. Its good to try and be consistent on sending them out, it is expensive, and time consuming, so you want to know what your getting into before you start. You can always use a service that does it for you if don't have time.