Fb ad campaign gone wrong

[BLewis]

Ran a couple small fb adcampaigns only spending $20 each. Had over 10-1 returns on both. I was kind of just testing the waters. Then today I get an email from fb with a receipt for $258 for payment of a campaign I didn't even run? I go in and several settings and spending limits etc had been changed.
Of course I filed a complaint but won't hear back until Monday and can't seem to delete the debit card on file. So I'll end up having to cancel that on Monday

CRAP!

 

[rhino1]

Be careful, I have gotten a few phony invoices from FB lately from scammers.

 

[Desk Jockey]

Yikes!

Hopefully the get it straightened out.

 

[BLewis]

It's not phony cause it went throughmybankacct. Hacked maybe but real for sure

 

[Mikey P]

@WillS

 

[Kellie Hiler]

Damn...Thats scary and messed up. Sorry to hear that. I have considered doing things through FB in the past but never quite felt comfy giving them my card info. Now I am glad I didn't!

 

[mirf]

I have not had that happen to me. Sorry I hope it works out but at least it worked!

 

[BLewis]

Ok, found out I could delete the payment method. However, since I just went in and made positively sure all campaigns were inactive there was still a 3.73 balance that I had to pay before I could remove it

 

[WillS]

Facebook sucks at getting back to people. Worst customer service I've ever experienced.

I would post this issue to their support board: https://www.facebook.com/business/help/community - usually you will get a quick answer from one of their online reps then through email.

Could be numerous things:

- You ran a daily budget on the campaign and didn't put an end date on it. $20 per campaign X a few campaigns X several days could be that charge.

You should be able to go into your Ads Manager and Run a Report on each campaign to see how much it spent, how many days it ran for. Can you do that and take a screen shot of it and post it here? Facebook is pretty accurate with their billing on campaigns, I've never had an issue with that. Usually its user error and they won't refund you. It sucks, but there is no manager at Facebook billing that will be contacting you.

- Maybe you had an existing balance that wasn't paid yet? If it has hit 30 days or you hit your billing limit of $250 it will charge your card and then increase your billing limit to the next threshold. Usually goes $25 charge, then $50 charge, $250 charge, and on... Or every 30 days. Since you were charged $258 it sounds more than likely you hit the billing threshold and it charged you. It doesn't charge at exactly $250 it lets you go over a few dollars or until the campaign ends. Again, check your ads manager and see what other ads you ran prior to this if any.

 

[WillS]

What does 10-1 return mean? For every $10 you spent you booked 1 job? Every $10 got you 1 like? I wouldn't give up on it so quickly. Just make sure you continually check your billing to see how much you've spent so far. We have a $3,000 limit now so I know we won't hit it til the end of the month usually. We only like to be charged once a month, but you have to meet the 5 billing thresholds before you can request higher limits that aren't available to everyday advertisers. $25 - $50 - $250 $500 - $700

 

[Desk Jockey]

3k




You're one smart cookie Will!

Thanks for all the sharing you do here!

 

[WillS]

Yep 3k! Took a while to get to that. We had to request in increments of $1,000, $1500, $1800, $2000, and on and on...

This month though I've spent $0 on FB, its just been crazy. I'm hoping the phone calls keep coming in so I can keep that $0 balance for December. Helps the budget. Though I've been slacking by not doing posts lately, I'll get back on that soon. I just don't like posting something and only getting 4 likes on it. So I wait until I'm going to be spending on the post - to post.

 

[Desk Jockey]

We got busy and slacked for a couple of months. We did get back at it last week and need to keep more consistent.

Organic is always tougher. We only get a few also unless we push it.

 

[KevinL]

It's very easy to get ripped by facebook. Doing ads is very confusing and they keep changing settings.

 

[Desk Jockey]

Kevin lynda.com has video training on Facebook marketing. You can watch the video and read along with text. Very thorogh.

Many many other subjects too. Small monthly fee, cancel any time. Check it out.

Facebook also has a "Facebook Go" program when they walk you through building and placing ads. You have to spend $700.00 with them to qualify. But everything spent is used on ads to market your business. No commitment only than the initial expense.

They call you for a one hour meeting four times in the month and each time the help you build ad sets and then place them.

If you're new to Facebook marketing that's the route I would go. We taught ourselves and later took the "Go" program. I wish we would have taken it first. It would have saved so much time & frustration.

 

[BLewis]

I ran one $20 ad campaign for starters and received a bunch of likes had some correspondence with some prospects and booked about a $250 job that's where I got the 10/1 ROI
Then the following week ran a $30 campaign and had more correspondence more likes and booked a $400 job from a short video I posted. Decided not to run last weekend and then get hit with that invoice for supposedly having a $20 a day limit from Nov.7-Nov21 boosting my business page which I never set up and never run. The page was put out there like 93k times but all I had personally did was ruling the 2 small campaigns to test the waters. So I deleted the debit card until I can find out what happened or educate myself on what I might have done wrong. To simplify it I'm sure it was similar to like when your pumping gas and before you hit the "yes" button for the receipt you are ask if you want a car wash.

Strangely enough I did have a guy fb message me from Louisville bitching me out for advertising my page on his, I told him I had never heard of him or his company and had nothing to gain by doing that. We both thought it strange and I bet it has something to do with this crap

 

[G.C.S]

Ok, found out I could delete the payment method. However, since I just went in and made positively sure all campaigns were inactive there was still a 3.73 balance that I had to pay before I could remove it

Can you please tell me how you deleted your info? I have tried and tried and it won't let me.

 

[Hoody]

Can you please tell me how you deleted your info? I have tried and tried and it won't let me.

If you only have one payment method listed to pay for boosted posts/ads, you have to deactivate your ad account. If you deactivate it, all of your ads/posts will stop running. You have to reactivate it in order to boost posts/ads in the future.

You can deactivate it on a desktop/laptop by going to ads manager and clicking on account settings. It will ask you for your Facebook password, after that scroll to the bottom and you can deactivate it.

 

[BLewis]

What Steve said.

But, I was able to delete the payment method without deactivating the acct. (has to be done from a cPu) they claim I can't deactivate acct because I have s $3.13 balance however that was paid with the debit BEFORE I tried deleting the acct and they issued a receipt for such but still won't let me delete the acct (all the more reason I don't TRUST their system)

 

[WillS]

The page was put out there like 93k times but all I had personally did was ruling the 2 small campaigns to test the waters.

Yea, you definitely spent $250 some where. Otherwise you would have never gotten 93k impressions. Every 100$ I spent usually nets around 20k or a little more impressions. No way for you to get that many impressions without spending at least 200+

 

[WillS]

If you deactivate your account - you are back to square one when you start advertising again. Your going to be being billed at the $25 threshold again. I accidently did this once and it was horrible to get it back going again.

 

[G.C.S]

If you only have one payment method listed to pay for boosted posts/ads, you have to deactivate your ad account. If you deactivate it, all of your ads/posts will stop running. You have to reactivate it in order to boost posts/ads in the future.

You can deactivate it on a desktop/laptop by going to ads manager and clicking on account settings. It will ask you for your Facebook password, after that scroll to the bottom and you can deactivate it.

Actually I learned that in order to delete or deactivate anything on facebook I had to actually be on the PC and not my Ipad. Strange but for some reason I couldn't do it from my Ipad. Thanks for the advice

 

[Papa John]

can we get Wills to teach a FB class at Mickey's Feast? or webinar? IF at MF--my tickets are as good as bought!

 

[G.C.S]

What's is Mikey's Feast?

 

[Papa John]

What's is Mikey's Feast?

It's a carpet cleaner convention with the Experience trade show. Look for the banner ads on this site

 

[rick imby]

What Steve said.

But, I was able to delete the payment method without deactivating the acct. (has to be done from a cPu) they claim I can't deactivate acct because I have s $3.13 balance however that was paid with the debit BEFORE I tried deleting the acct and they issued a receipt for such but still won't let me delete the acct (all the more reason I don't TRUST their system)

Since you pay with a debit card they can take up to 5 business days to clear, just like writing a check. They will probably let you quit once the debit/check is fully through the system.