Greg, you should ditch the truckmount and just use a scrubber and a portable. You would be way more profitable.
Your profit has to very small after you pay for maintaining your equipment, gas, insurance, your employees, and all of the toys you are always talking about. If I was in your position and using the pricing structure you are using, I would definetly be using a protable and scrubber. By the way, charging someone extra for deep scrub, sanitizer, etc are all ways of increasing a ticket and to me are just bait and switch. Just raise your price and give them a good cleaning. And please don't respond that scrubbing is an additonal service that you offer because if your whole intent is to charge extra for scrubbing to increase the ticket, that is bait and switch to a degree.
Are you really going to professionally clean 3 rooms for 75 dollars, or are you going to say well I can get your carpet clean but it will clean better if I scrub with this buffer. If that is the operation you are running, then I would get a portable and keep my expenses as low as possible
By the way, I am sitting fat right now. Slow but making money hand over fist. How is this possible? My eqipment is paid for, zero dollars a month advertising, and enough repeat clients and referrals that I only have to work 2-3 days a week and still make good money. I love not having to answer my phone so much and deal with people calling for a price. If I want to I can easily work more. My point is that I am more relaxed and happy knowing I can work when I want to. How did I get to this point? I started turning jobs down and focused on customers that would pay me what I wanted to make and also appreciated good work. You are shooting yourself in the foot advertising price because that is all your customers are going to focus on.
How many companies do you know that have a 3 room 99 dollar special? I know to many to count. My next markting campaign is going to be what makes me different than these companies.
I really like Ron Werners message. "I am the most expensive cleaner in town, but I am also the most thorough and professional." How many companies advertise that they are the most expensive? You get the idea. The only way you are going to separate yourself and stand out is to do a lot less work and focus on customers who could care less what you charge as long as you are the best. Getting out of the yp and focusing on referrals was the best thing I ever did for my business.