For the side of the van

rick imby

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Having the Dog as a goober in Sam's is much better than Old Coastie as a goober...
just my opinion...
 

PrimaDonna

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Don't like the cartoon. And if I fit your target demographic I'd consider doing something completely different. It just comes off hokey. What is the pint of the colored circles/bubbles?
I just really don't understand what this logo is trying to portray.


And I don't "get" what you mean by clean down to the smile? Who's smile? Does my carpet and upholstery have a smile? Are you cleaning me or my carpet and furniture?

What IS your service? A brush/mop makes it look like house cleaning or janitorial company.

I hope this is a personal side project and you are tinkering. Or maybe something one of your kids designed. Not something you paid a graphic designer to do.

I wish I had something better to say.... But you want honest feedback.
 

Old Coastie

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Okay... We did hire some guy to do a logo (not this one) for letterheads, about a year ago. It has an aqua sort of swoosh, like a partial oval around the company name.
Looks like and was probably made on the same software as two zillion other current logos.

This isn't the company logo, it is for a magnetic sign to put on the side of the truck. Now I realize that all yall specialize mostly in carpet with a dash of tile. We don't. We're doing nearly any form of cleaning except trauma; house move-ins, commercial carpet, vct, stone polishing, hardwood refinishing, tile, bathrooms, gyms, windows and whatever else calls in. How would you represent all that in one view?

So yeah, I ginned this up on a print shop program, cropping and combining. It is old fashioned and quirky, but so am I, so...

Meg, I always appreciate bluntness, but I cannot see how the slogan evades you. Like "Have it your way" or other enthymemes, I thought it conveyed a friendly, assuring message. However, I'm always open to constructive suggestions.
 

PrimaDonna

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We're doing nearly any form of cleaning except trauma; house move-ins, commercial carpet, vct, stone polishing, hardwood refinishing, tile, bathrooms, gyms, windows and whatever else calls in. How would you represent all that in one view?

I think if you worked with a really sharp graphic designer, they would be able to convey this much better. It may mean combining a graphic with a list or bullet points of your services. I don't think there is a way to convey all of that in a graphic with out it being too overwhelming. So let's talk about what you REALLY want the graphic to say. I think if I knew what you were trying to convey, we could narrow down something. Is your goal of the graphic to show that you do a comprehensive job (all the way down...to the smile) of multiple services, or that you do such a good job that your clients are all happy.....or a little of both? I think you should focus on one of those, not trying to combine them.

Meg, I always appreciate bluntness, but I cannot see how the slogan evades you. Like "Have it your way" or other enthymemes, I thought it conveyed a friendly, assuring message. However, I'm always open to constructive suggestions.

Have it your way makes sense to me - I can get a whopper and ask for it the way I prefer....no mayo and extra pickle.

Clean down to the smile does not......as a person's smile is on their face....at the top of their body, on their head. Clean from head to toe would make more sense...it's comprehensive. But since you are cleaning buildings that don't have heads and toes....it's very disconnected.

I think there are much better phrases out there that convey that you clean top to bottom.....and everything in between since you offer multiple services. Is your focus on the graphic to portray your array of services or that your a nice friendly guy that leaves people with a smile on their face? If so, there is a better way to convey that.

Also, do you have locations all over the world?...cause you are cleaning the globe!

I think I know what you are trying to do, but don't want to make assumptions. If it's what I think, then this just doesn't hit the mark.
 
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Bob Pruitt

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I think Meg is giving valuable input here. The people we are primarily reaching out to in our business are women so I ask my wife and 2 daughters their opinions on most things related to the cleaning business...and other businesses I have as well - Dog Industry website, Horse Industry website.
If Meg doesn't get it then plenty of other people aren't going to get it either and she has the the female point of view on this board more of less locked up.
My input- The text is too squeezed together in the second and third and will be difficult to read. The globe has been done to death...plus it should reflect you Old Coastie more. But what do I know! :hopeless:
 
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PrimaDonna

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Y'all DO know he's married to that globe idea, right?
Wasting your breath.


Then maybe he should consider this one...... :stir:

TMF logo.jpg


I'm pretty certain this will get pulled. LOL
 

Desk Jockey

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I think if you worked with a really sharp graphic designer, they would be able to convey this much better. It may mean combining a graphic with a list or bullet points of your services. I don't think there is a way to convey all of that in a graphic with out it being too overwhelming. So let's talk about what you REALLY want the graphic to say. I think if I knew what you were trying to convey, we could narrow down something. Is your goal of the graphic to show that you do a comprehensive job (all the way down...to the smile) of multiple services, or that you do such a good job that your clients are all happy.....or a little of both? I think you should focus on one of those, not trying to combine them.



Have it your way makes sense to me - I can get a whopper and ask for it the way I prefer....no mayo and extra pickle.

Clean down to the smile does not......as a person's smile is on their face....at the top of their body, on their head. Clean from head to toe would make more sense...it's comprehensive. But since you are cleaning buildings that don't have heads and toes....it's very disconnected.

I think there are much better phrases out there that convey that you clean top to bottom.....and everything in between since you offer multiple services. Is your focus on the graphic to portray your array of services or that your a nice friendly guy that leaves people with a smile on their face? If so, there is a better way to convey that.

Also, do you have locations all over the world?...cause you are cleaning the globe!

I think I know what you are trying to do, but don't want to make assumptions. If it's what I think, then this just doesn't hit the mark.
Extra pickle? Damn gurl! :shifty:
 

Old Coastie

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"Is your focus on the graphic to portray your array of services or that your a nice friendly guy that leaves people with a smile on their face? If so, there is a better way to convey that. "

I think I want people to notice and remember seeing my van around their neighborhood. The windows are very dark and make a good bulletin board, so yeah, I want to convey a cheery old-fashioned ethic. Barring that, a complete aversion to ever having to go slumming in Prattville.

Maybe a pig-shaped biffy with one of those red circle slashes across it.

Anyhow Meg, I'm giving it a lot of thought and appreciate the counsel.
 
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PrimaDonna

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IMG_2012.JPG
"Is your focus on the graphic to portray your array of services or that your a nice friendly guy that leaves people with a smile on their face? If so, there is a better way to convey that. "

I think I want people to notice and remember seeing my van around their neighborhood. The windows are very dark and make a good bulletin board, so yeah, I want to convey a cheery old-fashioned ethic. Barring that, a complete aversion to ever having to go slumming in Prattville.

Maybe a pig-shaped biffy with one of those red circle slashes across it.

Anyhow Meg, I'm giving it a lot of thought and appreciate the counsel.


Ok. Hometown/old fashioned personal customer service is the message you want. I think you can create a grapic/logo/slogan that expresses that.

With memorable/eye catching van. I think use of bold and not common colors and some unusual graphics. (Polka dots, zebra, checked board, tie dye. Cute kid making a unusual face or animal pic ).

The pic at the top makes you do a double take.
 

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