You bring up a good point Will. I have two guys in my service area that I could honestly say I am friends with. Both O/O. We borrow tools of one another, bounce jobs between one another and are friendly. We are all O/O. Friendly with a couple other Carpet Cleaners as well. One is a multi truck operation and the other is purely commercial. Those guys I get along with. The Commercial guy being the exception, we where all in the same ball park with pricing. That is fine. Even brought my
CRB over to ones house last night and showed it of. Told him he had to buy one and I think he will too!
But there are a couple groups guys and real world hacks that I am not friendly with and actually despise. Would I click there ad though? No. I won't stoop to their level. I won't compromise my integrity for them...especially THEM.
Just like I will not do fake reviews for myself or against a competitor. Someone recently gave me one on yelp that was filtered out. It is a slippery slope if you go down that path. Not trying to be wise...just my .02 cents.