Brian I respect your input. I really believe in this quote.
"Small business branding is the owner. It’s what the owner does, says and how the owner’s traits come through in every aspect of the business. It’s the way relationships are built and maintained, the way a person does business and treats other people. It’s how rapport is established at an individual level, where trust and comfort exist as human characteristics, not from theme music, models or slogans."
This website isnt 100% what I want but right now its a step up from what I had. What I want I will have to hire someone to do for me.
I listen to questions my customers ask me and the products I use is one of those questions. Thats why I have that on there. This website is me, its what I am about. I am a dad that own and runs a carpet cleaning business. For my target market its very important to overcome fears that the customer has when choosing a contractor to come into their home with their baby, thats why I take the more human approach and say what I say.
With the compared pricing I did take time thinking if it was a good idea and so far I believe it is. I am that confident in what I am and what I do over all companies in my area. In my mind there is no one better and with the image I created with company I think the customers will feel the same. I do understand this website isnt the usual CC website and thats the point. I geared it more to women, making them feel good about the site and about the business. So far the feedback on the website from my target market (housewives, moms, older people) has been very positive. Its funny the "shop and compare"got the best feedback and they loved that idea. So i am going to roll with that.
Thanks for everyones input keep it coming.