Which brings up the issue of how we come across to customers. Are we lecturing, posturing, or just having a normal conversation? Something I struggle with, as it is just too easy to vomit information.
Every industry has stuff they vomit to sound impressive. Emulsifier, citrus, all natural, in all honesty, to tell you the truth. I like the term Old guy used... So how can you be old coastie if you no longer live on the coast?