My local Interlink store in Omaha is fantastic! The problem with Interlink resides at the corporate level, not the store level. Which is ironic, because corporate thinks it's ideas are sheer genius. From failed marketing programs, to endlessly re-launched and watered down customer loyalty programs, to transfer shipments which aren't shipped on time (with no notification to local distributors), to ever-shifting compensation plans for employees, corporate bears the responsibility for the dilution of their brand in the marketplace. It is utterly amazing to see all of this from the outside looking in and realize that no one person is being made to take responsibility for this. How about their legacy accounting system? Those of you who are loyal Bridgepoint/Interlink customers will know what I'm talking about! My God - something printed in French would make more sense.
Their greatest asset has been, and remains, the local store. If they only had strong leadership that realized this and made the local store their priority then Bridgepoint/Interlink would be ascendant in the marketplace. Loyalty and profitability comes from relationships, not from your leasing program or your latest chemical or the killer four color postcard that some dipshit's nephew in accounting came up with. Sad.