Adam,
Listen to Dave, Caesar and Lee re: their "face to face, belly to belly" marketing. If you are serious about commercial in the start up phase it needs to be you. Once you are rolling Dave's comment about a structured marketing campaign makes sense too.
Let me just add one thing that might make your time investment (always your most valuable resource) more palatable. What if when you signed up this Title company you had offered them the option of a regular monthly service at a 50% savings or an eight week cleaning schedule at a 40% discount? If they go for the monthly service (actually you put them on an every four week service) then instead of you having sold a 620.00 account you have now closed a 4,000.00 yearly account! (310.00 x 13 cleanings per year is 4,030.00.)
My guess is you will get a little faster on this job with practice plus as you build your commercial it becomes part of a regular "route" so your travel time is reduced. So let's say you get the job down to 1:15 at 310.00 per service which means you are averaging 250.00 per hour. I don't know about you Adam, but I could live with that for a regular source of guaranteed cash flow. And you won't be leaving the house for just one job.
PLUS when you have built "critical mass" on commercial you will hire a separate night and weekend crew and get yourself off the truck at night. (I always HATED night work.)
And the cherry on top is when and if you decide to cash out of your business contract commercial work adds huge value to your selling price. My sale prospects drooled when they saw my business numbers AND the signed long-term contracts that supported those numbers. We literally had three different individuals bidding on my company. I chose the one who could pay cash up front and have never regretted it.
Steve Toburen CR
Director of Training
Jon-Don's
Strategies for Success
PS I am starting another Special Report on how to get and keep regular contract commercial work. I've got a lot going on in the next couple of weeks so it may not be ready for awhile. But if anyone would like a copy e-mailed to them when it is done just e-mail me at
stoburen@homefrontsuccess.com and I'll put you on the list. (I may not even reply initially due to work pressure but you WILL get a copy ... eventually.)
NOTE: For all of the above to work you MUST have a signed contract and get the key. It will all be in the Special Report.