I send out cards every month with specials.
And here's why!
You never know which month your clients will have company, a new baby, pet spots, selling a home, water damage, just decide to clean, holidays, parties, impressing their in-laws, have extra money, opens the drapes and sees the dirt, sick kids or for whatever reason.
Sending monthly cards out with specials keeps you business top of mind. It helps to lock out other cleaning companies from stealing your clients. It also, promotes more cleaning frequency. You may think your clients love your company. But, many clients will forget your name. They will become blind to that magnet you left on the refrigerator.
A card with a monthly special can also remind clients of your referral system or the special can also be passed on to your client's friends and neighbors.
Any cost for the specials can be easily justified by raising your rates. These job are usually larger that YP jobs. These client clean more often. Other that the price of the mailing there is very minimal cost for each client, unlike most other advertising methods.
It's far less expensive to farm previous clients than to advertise for new clients.
Don't waste this valuable resource!!
Dave-