How often do you change?

[Larry B]

How often do you change the design on your postcards?

Do you have one that is time tested and you keep going back to it?

 

[Brian R]

Keep the logo, change the design.
Brand recongnition is important but you have to keep people interested.

I change the design each time with some exceptions...whether or not it did exceptionaly well.

You need to get them new info anyway so changing it up is good.

 

[Greg Loe]

I had 1 design I used, and saved an area on it to apply a printed label with different specials.

 

[XTREME1]

I have used the same one(changing the specials) for over a year. I am going to update and change this month because I haven't gotten the usual influx of calls with my monthly mailer. I also run oversized postcards quarterly and postcards every 6 weeks

 

[Brian R]

How often does McDonalds change there "design" or ad?
Every commercial.