Jim Pemberton said:
Are you being given new ideas to work in today's economy with today's consumer?[/b]
According to Plato an idea is "a model of which all things are but imperfect imitations"
Your question made me think quite a bit and I would have to ask whether there are in fact any genuinely new ideas. Are they not just simply repackaging of age-old concepts.
We have recently given away part of our business to a staff member as part of our succession/retirement planning so for the first time in many years we needed to involve an outside party.
We didn't go to a mentor or coach but chose a marketing consultant. SHE was excellent because her questions forced us to focus, crystallise our thinking and commit it to paper.
In part this was a training exercise for our new shareholder to help them in formulating from an owner's perspective but it also drew out and documented many of the things that one does intuitively after 30+ years in business.
The translation through from planning to actual execution is always the sticking point for most. Find the answer to that Jim and I will say you have a genuine idea.
roro