I got the Pink mailer from Joe and Lisa :shock:
- Thread starter Mikey P
- Start date
Jim Martin
Supportive Member
get over it ......I could be sport'en a rug dr and still felt the same way...
Honestly, some of you...most of you... are about as DUMB as you can get when it comes to marketing.
Marketing is about one thing...getting a response by hitting someone's emotions pertaining to a certain want or need.
Joe Polish is GREAT at this. It works...years of success have shown this.
Instead we have a bunch of f'n idiots talking about Whoretex's, branding, does my van look good in the picture, and all that BULLSHIT that means NOTHING! Absolutely NOTHING! Especially to women.
I roar with laughter when I see guys spending a bunch of time and money on logos, fancy websites, and shit like that while the guys really in the know are using SIMPLE, straightforward, emotional advertising to kick ass and take names later.
Bash Polish all you want.... but his stuff works.
Most of the people we deal with are WOMEN. As men we really don't have a clue, unless we have really studied it, about what makes women work. Shit, most women don't even understand themselves...but they know what pushes their buttons.
Example: Have you ever been with a woman and she sees some guy on TV or in a movie that drives her wild...and yet you think this dude is a loser from hell? Of course you have.
You are looking at that guy from YOUR perspective...not what she is seeing or thinking.
The exact same thing goes for everything. Most people buy a product or purchase a service based on an emotional trigger.
So emotional advertising is FAR better than all the dumbass pics of Whoretex's and vans you see on a website. Emotional advertising is far better than some dumbass pics of airmovers, wands, and all that crap you see in carpet cleaners marketing pieces.
You might not like Joe Polish or some of the things he has done...but he has helped a lot of people and many of you could be helped by him if you pulled your heads out of your redneck asses and just listened.
I am intensely studying internet marketing...it is a passion of mine...and some of the best and most successful guys in this field use almost exactly the same methods that Joe Polish uses. Let's get real..Joe Polish did not invent this stuff. He has just transferred it to our industry and other industries....because over time is has PROVEN to be the best way to market.
We did a little study with about four hundred people about six years ago. We sent out a really nice advertising piece that was typical of what an idiot like Greg Crawley would send out (or whatever that baffoons name is) and we sent out a five page flyer with all TEXT. Not one pic. Nothing fancy. Black and white.
It was not even close. The five page flyer got about eight times the response rate. I had marketing teachers in Portland telling me it was one of the best pieces they had ever seen. I had a VP of a marketing of a very well known electronics company tell his wife that it was the BEST single piece of marketing he had ever seen.
It was based off of material by Joe Polish and Ron Meyer.
So stop the bullshit. Branding is a joke. Hey, do you buy Coke because of the logo or do you buy Coke because you like the taste?
Do you buy a Whoretex because of the logo or do you buy a Whoretex because you think it is the baddest ass truckmount out there and it can help you get and do more work? Hell, you would buy that machine if they replaced the logo with a naked picture of Bobby Vawter pleasuring himself. Branding is just some really stupid thing that marketing people and dolts like Crowley try to ram up your asses.
By the way, you buy a Whoretex because the marketing pieces have tapped into your emotions.
Wake up!!!
DevilDog
Marketing is about one thing...getting a response by hitting someone's emotions pertaining to a certain want or need.
Joe Polish is GREAT at this. It works...years of success have shown this.
Instead we have a bunch of f'n idiots talking about Whoretex's, branding, does my van look good in the picture, and all that BULLSHIT that means NOTHING! Absolutely NOTHING! Especially to women.
I roar with laughter when I see guys spending a bunch of time and money on logos, fancy websites, and shit like that while the guys really in the know are using SIMPLE, straightforward, emotional advertising to kick ass and take names later.
Bash Polish all you want.... but his stuff works.
Most of the people we deal with are WOMEN. As men we really don't have a clue, unless we have really studied it, about what makes women work. Shit, most women don't even understand themselves...but they know what pushes their buttons.
Example: Have you ever been with a woman and she sees some guy on TV or in a movie that drives her wild...and yet you think this dude is a loser from hell? Of course you have.
You are looking at that guy from YOUR perspective...not what she is seeing or thinking.
The exact same thing goes for everything. Most people buy a product or purchase a service based on an emotional trigger.
So emotional advertising is FAR better than all the dumbass pics of Whoretex's and vans you see on a website. Emotional advertising is far better than some dumbass pics of airmovers, wands, and all that crap you see in carpet cleaners marketing pieces.
You might not like Joe Polish or some of the things he has done...but he has helped a lot of people and many of you could be helped by him if you pulled your heads out of your redneck asses and just listened.
I am intensely studying internet marketing...it is a passion of mine...and some of the best and most successful guys in this field use almost exactly the same methods that Joe Polish uses. Let's get real..Joe Polish did not invent this stuff. He has just transferred it to our industry and other industries....because over time is has PROVEN to be the best way to market.
We did a little study with about four hundred people about six years ago. We sent out a really nice advertising piece that was typical of what an idiot like Greg Crawley would send out (or whatever that baffoons name is) and we sent out a five page flyer with all TEXT. Not one pic. Nothing fancy. Black and white.
It was not even close. The five page flyer got about eight times the response rate. I had marketing teachers in Portland telling me it was one of the best pieces they had ever seen. I had a VP of a marketing of a very well known electronics company tell his wife that it was the BEST single piece of marketing he had ever seen.
It was based off of material by Joe Polish and Ron Meyer.
So stop the bullshit. Branding is a joke. Hey, do you buy Coke because of the logo or do you buy Coke because you like the taste?
Do you buy a Whoretex because of the logo or do you buy a Whoretex because you think it is the baddest ass truckmount out there and it can help you get and do more work? Hell, you would buy that machine if they replaced the logo with a naked picture of Bobby Vawter pleasuring himself. Branding is just some really stupid thing that marketing people and dolts like Crowley try to ram up your asses.
By the way, you buy a Whoretex because the marketing pieces have tapped into your emotions.
Wake up!!!
DevilDog
Jim Martin
Supportive Member
never mind Gary........you just got bumped to second.....
Mikey P
Administrator
Did Darlene steal Todd's log in?
The Great Oz
Member
But to emotionally appeal to those millionaire clients, you need good graphics, clear photos, the extravagance of white space and very little text. 20 seconds, even for literate people, doesn't allow for a lot of reading.
Which is why I waited for someone else to respond to Todd's post to get the gist. I found no compelling emotional need to read it. :wink:
That Devil dog is dead on as usual. I will never forget when that first JP package came.......... I thought it was just plain cheezzzy, and was ready to send it back. But as history will record, my wife liked it and made me use it. Thank God for women, because you guys {just like I didn’t} don’t have a clue about marketing. But you think that you are fricken experts and wrote the damn book.
If some of you would spend the same amount of time cleaning up this industry as you do bashing Joe you would have made a difference by now. Think about it........ You have been bashing Joe for years, and yet every year Joe seems to get under your skin deeper and deeper. I mean let it go........ Joe’s not the enemy here....... its the 5.95'ers.
Wayne,
You were suppose to slip that stuff in your dates drink....... not take it yourself........maybe that is why you know marketing.
If some of you would spend the same amount of time cleaning up this industry as you do bashing Joe you would have made a difference by now. Think about it........ You have been bashing Joe for years, and yet every year Joe seems to get under your skin deeper and deeper. I mean let it go........ Joe’s not the enemy here....... its the 5.95'ers.
Wayne,
You were suppose to slip that stuff in your dates drink....... not take it yourself........maybe that is why you know marketing.
Jim Martin
Supportive Member
If you do it right ...branding works....It is not just about what you put on the side of your truck or anything else that idiot has to say...it is about associating it with your company....
True..you drink coke because you like the taste but you associate what you are going after with the label on the bottle...
6 years ago I knew nothing about carpet cleaning....
for 2 years wasted a lot of money and bad marketing crap and almost lost it all...
Started getting on my feet when we started branding the company and now
we haven't spend a dime on marketing in the last 2 years..and (excluding this month ) have more work then I can handle at times...
There are other variables in there that also help push us along.... but branding has proven time and time again to work...
I don't think no one said JP's stuff does not work....this particular piece was just done in bad taste....
True..you drink coke because you like the taste but you associate what you are going after with the label on the bottle...
6 years ago I knew nothing about carpet cleaning....
for 2 years wasted a lot of money and bad marketing crap and almost lost it all...
Started getting on my feet when we started branding the company and now
we haven't spend a dime on marketing in the last 2 years..and (excluding this month ) have more work then I can handle at times...
There are other variables in there that also help push us along.... but branding has proven time and time again to work...
I don't think no one said JP's stuff does not work....this particular piece was just done in bad taste....
Toad the guy who couldn't cut in the carpet cleaning business and then couldn't cut in the USA, couldn't get a woman from the USA and can't cut outside the country
My Career
Culinary Degree and MBA
Chef at a 5 star restaurant
Vice President of a National Corporation and cut the marketing deals with Coca Cola for Sodexho Marriot.. National Management of the year Award, Innovation of the World Award, Regional Productivity Award, Head of Client Retention Team
President and Partner in a Restaurant Group brought that company from $1.1 mill in sales in a year to about $10 million a year in less than 5 years
Executive Director of Dining Services for the largest independent healthcare provider in the USA brough the slashed the budget by millions and used the foodservice dept a the marketing tool for the corporation.
Father inlaw up for the Nobel in Economics and a Fulbright Scholar who loves my materials and business plan.
Sister Inlaw PhD and lead marketer for the east coast for AARP loves the products
My business is basicly an overnight success in my area with 2 trucks 1 averaging (mine) over $650.00 a day and the other working 2 days a week with $1900 a week in sales and a janitorial; company spun off with sales of $800 a week.
AND Smart enough to have married a hot Doctor, Brain injury specialist Neuropsych PhD
So please Todd tell me what I am doing wrong?
F^cking loser
My Career
Culinary Degree and MBA
Chef at a 5 star restaurant
Vice President of a National Corporation and cut the marketing deals with Coca Cola for Sodexho Marriot.. National Management of the year Award, Innovation of the World Award, Regional Productivity Award, Head of Client Retention Team
President and Partner in a Restaurant Group brought that company from $1.1 mill in sales in a year to about $10 million a year in less than 5 years
Executive Director of Dining Services for the largest independent healthcare provider in the USA brough the slashed the budget by millions and used the foodservice dept a the marketing tool for the corporation.
Father inlaw up for the Nobel in Economics and a Fulbright Scholar who loves my materials and business plan.
Sister Inlaw PhD and lead marketer for the east coast for AARP loves the products
My business is basicly an overnight success in my area with 2 trucks 1 averaging (mine) over $650.00 a day and the other working 2 days a week with $1900 a week in sales and a janitorial; company spun off with sales of $800 a week.
AND Smart enough to have married a hot Doctor, Brain injury specialist Neuropsych PhD
So please Todd tell me what I am doing wrong?
F^cking loser
Fon Johnson
Member
- Joined
- Oct 15, 2006
- Messages
- 1,066
Yeah, branding is why Stanley Steemer is such a failure. It sure hasn't worked for them. That is also why everyone says "hey, want an RC Cola" Instead of "hey, want a Coke?"
:roll:
:roll:
Loren Egland
Member
If Joe couldn't market well, he wouldn't have so many cleaners that he has sold his product to. Is he better at marketing 'marketing' or marketing 'cleaning'?
In the old days it was a lot of trial and error. Much easier today with all the marketing ideas available. One thing I found effective before Joe was around is the use of printed word over just pictures or empty space like some advertising folks tell you is best. Some things are just common sense but that is what many don't have and need.
Loren
In the old days it was a lot of trial and error. Much easier today with all the marketing ideas available. One thing I found effective before Joe was around is the use of printed word over just pictures or empty space like some advertising folks tell you is best. Some things are just common sense but that is what many don't have and need.
Loren
Bob Foster
Member
- Joined
- Oct 8, 2006
- Messages
- 8,870
So this common sense good marketing piece that Polish presented to us about how to market / talk to women is an example of his marketing savvy? I think many would disagree that it is. Especially after they continued to insult our intelligence with the BS lame excuse that it was just a test marketing piece to try and cover up their inconsiderate inept asses.
Unfortunately for him, he is getting more and more people who question his credibility and the validity of his approaches. Most of us don't think much of them. I couldn't care less who's he paid to have his picture taken with, it just illustrates what the insecure poser he really is. I think he should carry on with his efforts to sell his get rich schemes to other professions and leave us alone.
Contrast Polish and Partridge with far superior marketing and business people such as the Strategies for Success guys (sponsored by Jon Don) and there is a big spread in credibility and results. You hear statements about Partridge and Polish like "I tried them but thought it was....... by the majority of the people who mangaged to get sucked in...(me included) and pay for their programs.
The majority of people who invested far less money and attended SFS would say they got a lot of value that was directly relevant and useful to their business as opposed to the Partridge/Polish hype where they spent a lot of money and got far less information that was useful for their business. Its like picking up a bag full of packing peanuts that cost you $10,000 compared to a bread bag full of real peanuts that cost you under $1000.
Unfortunately for him, he is getting more and more people who question his credibility and the validity of his approaches. Most of us don't think much of them. I couldn't care less who's he paid to have his picture taken with, it just illustrates what the insecure poser he really is. I think he should carry on with his efforts to sell his get rich schemes to other professions and leave us alone.
Contrast Polish and Partridge with far superior marketing and business people such as the Strategies for Success guys (sponsored by Jon Don) and there is a big spread in credibility and results. You hear statements about Partridge and Polish like "I tried them but thought it was....... by the majority of the people who mangaged to get sucked in...(me included) and pay for their programs.
The majority of people who invested far less money and attended SFS would say they got a lot of value that was directly relevant and useful to their business as opposed to the Partridge/Polish hype where they spent a lot of money and got far less information that was useful for their business. Its like picking up a bag full of packing peanuts that cost you $10,000 compared to a bread bag full of real peanuts that cost you under $1000.
Loren Egland
Member
"So this common sense good marketing piece that Polish presented to us about how to market / talk to women is an example of his marketing savvy? I think many would disagree that it is."
Some of the basics of marketing are just plain common sense, and Joe can supply some of that like many others.
The marketing to women postcard may have got people talking, but that doesn't mean it worked for its intended purpose. Sometimes when people are reacting, it is a bad thing. This is not what I was referring to as common sense basics. You have to know when to pull back and not go over the top.
I have never bought anything from Joe Polish. From what little I have seen, some things don't fit my personal image. And I don't market much nor do I want to grow.
I still remember his early ads of him going from a broke carpet cleaner to making over $12,000 in a month. (I presumed that was just for one month, but as I recall that could have been interpeted to be every month) At the time I was not impressed as my best month of residential weekday cleaning was nearly $16,000 without marketing.
But you are of course correct, both Partridge and Toburen have been there, done that, and I am not sure if this is true of Polish. Doesn't mean he doesn't know his stuff though. Doesn't mean he is the best at it either. But he is likely a millionaire so we know he can market marketing to cleaners and others well enough to make out ok.
Some of the basics of marketing are just plain common sense, and Joe can supply some of that like many others.
The marketing to women postcard may have got people talking, but that doesn't mean it worked for its intended purpose. Sometimes when people are reacting, it is a bad thing. This is not what I was referring to as common sense basics. You have to know when to pull back and not go over the top.
I have never bought anything from Joe Polish. From what little I have seen, some things don't fit my personal image. And I don't market much nor do I want to grow.
I still remember his early ads of him going from a broke carpet cleaner to making over $12,000 in a month. (I presumed that was just for one month, but as I recall that could have been interpeted to be every month) At the time I was not impressed as my best month of residential weekday cleaning was nearly $16,000 without marketing.
But you are of course correct, both Partridge and Toburen have been there, done that, and I am not sure if this is true of Polish. Doesn't mean he doesn't know his stuff though. Doesn't mean he is the best at it either. But he is likely a millionaire so we know he can market marketing to cleaners and others well enough to make out ok.
Brian R
Member
Fon Johnson said:
I swear to God I was just going to say that. I was going to use RC Cola just like you did.
Get outa my Brain man!!
I do agree with some of the things that Mr. Devildog said...He just sounded pissed and was a little insulting to some. Whattyagonnado.
B&BGaryC
Member
- Joined
- Apr 6, 2007
- Messages
- 4,667
- Name
- B&BGaryC
steve said:
For the record: I wasn't trying to bash Joe. I succeeded... With flying colors.
I was angry that I hadn't gotten the free thing he promised me, but my email box fills up with tons of junk that isn't the free thing he told me I would have somewheres around 4-6 months ago.
Fon Johnson
Member
- Joined
- Oct 15, 2006
- Messages
- 1,066
Dude, the "free stuff" is just stuff to get you to buy more expensive stuff.
I agree about the advertising that you have a #96 blower with 2,000 cfm and 54" of lift. Emotional advertising is what moves people to buy (especially women) but c'mon.. to say that branding does not work, or is not important? That one statement costs you all credibility as someone who is supposed to know something about marketing. TOMA may not be important if you intend to just be a little one man show who caters to a handfull of people, but if you want to grow a real company, it is somewhat important.
Have a coke and a smile!
McDonalds, we do it all for you!
Just Do It!
Plop, plop, fizz fizz..
Ever have an "excedrin headache?"
Pizza Pizza!
Like a rock..
Why does Coca Cola even still advertise?
I agree about the advertising that you have a #96 blower with 2,000 cfm and 54" of lift. Emotional advertising is what moves people to buy (especially women) but c'mon.. to say that branding does not work, or is not important? That one statement costs you all credibility as someone who is supposed to know something about marketing. TOMA may not be important if you intend to just be a little one man show who caters to a handfull of people, but if you want to grow a real company, it is somewhat important.
Have a coke and a smile!
McDonalds, we do it all for you!
Just Do It!
Plop, plop, fizz fizz..
Ever have an "excedrin headache?"
Pizza Pizza!
Like a rock..
Why does Coca Cola even still advertise?
