Notice the house packages are getting smaller.
Nationwides is only "4" rooms and a hall, NO stairs.
In 92 when I worked for the BAY, a pkg was 5rms, 12 stairs and hall. For $89!!
Hasn't really gone up much in 17yrs!
Didn't Sears have a Gold SOA rating? Their fabulous "2 Step" method. Prespray - Rinse.
Mike West always ran an ad that offered 20-40% off. 20% off if they moved the small stuff and all you had to move was a sofa and chair etc, 40% off if it was open area cleaning ie no moving furniture. He ran it all the time, just adjusted his price to make what he needed to make, sort of like Coit. Only Coit gives a "40%off effort" kind of job