TimP said:
I personally think you need to spend time on your website about what you do for the customer, and not what chemicals you use.
For protector you should focus on what it does and not the brand. Because no customer is gonna GAS about maxim advance. They've heard of scotchguard (or however you spell it for the anal ones). But that's about all they know so I personally think you'll be wasting time trying to sell a brand only cleaners know of....but hey that's just the two cents from a BDCC.
If I used Crazy Ernies Bathtub protector and he gave me FREE marketing materials I would advertise that. I am not going to focus too much on what the brand was. Anything but DuPont and Scotchguard have no name recognition, so it is silly to put giant logos and tell everybody about WHAT namebrand you use. However, maxim made a wonderful brochure that sells protector based on what it does and I wish to use some of that stuff, along with their brand name logos.
I would probably be better off using scotchguard because there is more name recognition, and there is more FREE marketing materials, but I like the maxim protector better so I will suffer along with it and help them turn it into a household name.
BTW, the major high end furniture retailers in my town have been spending YEARS making "BRIDGEPOINT PROTECTORS" well known. They have the spilled wine glasses on all their sofas.