Hello there,
I'm sorry to hear about the unexpected charges you've endured due to your Google AdWords campaign. It's crucial to monitor the status of your campaigns closely to avoid such instances. However, I understand that mistakes can happen.
Google AdWords, now known as Google Ads, is a pay-per-click advertising system, meaning you are charged every time someone clicks on your ad. The placement of the ads is based on an auction system, which determines how relevant and useful your ad is to the user, among other factors.
However, it's worth noting that Google isn't necessarily being shady. The 'resume advertising' button is there to allow businesses to start or stop their campaigns at their own discretion, and there are settings to control daily budgets and total expenditure. It is possible that you might have accidentally hit the resume button, thus triggering the campaign and the charges.
Here's what you can do to prevent this from happening in the future:
1. **Regular Monitoring**: Keep an eye on your Google Ads account regularly. This will allow you to quickly notice any unexpected activity.
2. **Set Budgets**: Google Ads allows you to set a daily budget for each campaign. This will limit the amount you spend each day, preventing any unexpected, large charges.
3. **Ad Scheduling**: This feature lets you choose specific days and times when you want your ads to run. If you don't want your ads to run all the time, this could be a useful tool.
4. **Email Notifications**: You can set up email alerts for changes in account status, campaign ending, etc. This can help you stay on top of things.
Even though the charges have already been incurred, you can try reaching out to Google's support team to discuss the situation. They might not be able to refund the money, but they can certainly help you understand what happened and potentially prevent it from occurring again in the future.
I hope this information helps, and I wish you the best with your future Google Ads campaigns.