ZEROREZ's "Empowered Water" is essentially a product called “Primacide B fluid”. This product is either made by EAU and shipped to ZEROREZ or ZEROREZ has purchased the "generators" necessary to manufacture this "fluid". EAU Technologies (the creator of "empowered water") describes this fluid as “the active ingredient in Primacide B is sodium hydroxide” and that it “leaves no film residue associated with chemical detergents”. Sodium hydroxide, also known as Lye is found in many drain cleaners and oven cleaners, it is highly corrosive (in high concentrations) and will eventually turn into sodium carbonate when exposed to carbon dioxide in the air. The concentration used here in the CC application is actually quite low. As such, the carpet pretreatment process is quite important, but also quite conventional. The low concentration of the sodium hydroxide, and its lack of buffering means that during cleaning, soil is all it takes to effectively neutralize the solution to a level safe for fibers and protectants.
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When a "generator" is used, at tank of water mixed with sodium chloride (table salt) is exposed to a weak DC electric current. The tak is divided by a semi-permeable membrane that keeps the electrically "altered" brine solution separated into two sections. In doing so, one electrode will form NaOH (sodium Hydroxcide) in until the salt is consumed, while the other electrode will form (HOCl) Hypochlorous Acid through electrolysis. In the carpet cleaner application, the (HOCl) Hypochlorous Acid is disposed of, while the weak sodium hydroxide and water solution is loaded onto tanks on board the Zerorez carpet cleaning truck to be used for a heated rinse solution.
What is the real power of "empowered water"? Marketing. The process is patented. The product (weak sodium hydroxide and water solution) is unique. Nevermind the rather bland result. Zerorez is capitalizing on all the unique factors and creating effective ad copy to promote the methodology. Much in the same way that "soap free" products have found favor.
p.s. The (HOCl) Hypochlorous Acid is known as Primacide A, and is used by EAU for other applications and is saved by them for that.