They are trying. But, they went with an engineer instead if a cleaner to find a solution. I came up with mine three years ago because I used to have trigger finger on most of my fingers. It was ingenuity out necessity to find a solution or else it would be the end of me cleaning. I tried the so the called ergo grips. Only to find they were not ergonomic at all and they just made my fingers worse. So, I set forth to created my own solution. I've been through a lot of prototypes and my manufacturer puts my project on the back burner. But, it should be out soon to help other cleaners. It has ergonomic features that are not on the mytee power grip.