Greg Cole
Member
Thanks. It's been a ton of work to get ourselves in a position to make this change. While I've thoroughly enjoyed it, my people have toiled away to make this a reality. Ain't gonna be easy.
I broke it down simply:
1. Identify roadblocks and t intersection in the buying habits of my target customer
2. Use that knowledge to provide a better product
3. Develop systems to develop training to deliver that new product
4. Develop a marketing plan and negotiate like hell on price :
I've spent the last two years building the relationships to allow me to make such a shift.
5. Focus on strategies to keep the repeat customer base we currently have.
6. Train. Train, retrain
7. Release any and all those that don't get in line...
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I broke it down simply:
1. Identify roadblocks and t intersection in the buying habits of my target customer
2. Use that knowledge to provide a better product
3. Develop systems to develop training to deliver that new product
4. Develop a marketing plan and negotiate like hell on price :
I've spent the last two years building the relationships to allow me to make such a shift.
5. Focus on strategies to keep the repeat customer base we currently have.
6. Train. Train, retrain
7. Release any and all those that don't get in line...
I gotta say, Greg's got some pair.
It takes a lotta balls to make the decision to change his business model as he did, and even bigger ones to let this peanut gallery know about it.
Kudo's on having the cullione's.
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