I don't have any kids of my own but most of our residential customers have families and I think would appreciate a family oriented business rather that a huge nameless corporation.
I grew up in a small town. We weren't angels growing but what kept us in line for the most part is that most families knew each other and if you got into trouble, the local newspaper would be quick to print it. That's what drives me nuts these days when they won't release the names of young offenders.My brood was well known around this little university town, and fortunately well behaved. Older folks noticed and often asked about them when they called the business number.
For many years had a little red-headed boy logo on the trucks. A conversation piece, but the boys weren't crazy about it.