Kids in your marketing

darcie smith

Member
Joined
Aug 19, 2015
Messages
653
Location
Meadville, PA
Name
darcie smith
If any of you have used kids in your marketing, did you get a better ROI than when you market differently? Posts with Cole in them get a lot of attention and more post reach on Facebook but I’m not sure how that converts to people booking jobs

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Cleanworks

Supportive Member
Joined
Oct 22, 2012
Messages
18,327
Location
New Westminster,BC
Name
Ron Marriott
If any of you have used kids in your marketing, did you get a better ROI than when you market differently? Posts with Cole in them get a lot of attention and more post reach on Facebook but I’m not sure how that converts to people booking jobs

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I don't have any kids of my own but most of our residential customers have families and I think would appreciate a family oriented business rather that a huge nameless corporation.
 

Mark Saiger

Mr Happy!
Joined
Dec 26, 2006
Messages
11,186
Location
Grand Rapids, MN
Name
Mark Saiger
Yep. We did a series for 2 years featuring kids and pets.

One ad was super successful. The phone was ringing like crazy after people saw it...

And we kept with kids and pet themes for some time.

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Joined
Oct 7, 2006
Messages
17,352
Location
Benton KY USA
Name
Lee Stockwell
My brood was well known around this little university town, and fortunately well behaved. Older folks noticed and often asked about them when they called the business number.

For many years had a little red-headed boy logo on the trucks. A conversation piece, but the boys weren't crazy about it.
 
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Cleanworks

Supportive Member
Joined
Oct 22, 2012
Messages
18,327
Location
New Westminster,BC
Name
Ron Marriott
My brood was well known around this little university town, and fortunately well behaved. Older folks noticed and often asked about them when they called the business number.

For many years had a little red-headed boy logo on the trucks. A conversation piece, but the boys weren't crazy about it.
I grew up in a small town. We weren't angels growing but what kept us in line for the most part is that most families knew each other and if you got into trouble, the local newspaper would be quick to print it. That's what drives me nuts these days when they won't release the names of young offenders.
 

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