Don't run that ad in the paper use the money for more flyers! Lester I will tell you, you can get enough bus. from the flyer. (but at least bump the prices $10.00) If you have paper boxes in your area stuff them all!
I have done the paper with nothing coming out of it. Listings in the phone book junk.
The lowest price marketing you can do is flyers. Think about it, your sitting at home waiting for the phone to ring from your ad in this or that, while you could be doing flyers.
2,000 isnt enough though, you need more like 50,000 but perfect your copy first.
Keith