Bob Foster
Member
- Joined
- Oct 8, 2006
- Messages
- 8,870
Can you give us some ideas of what tools and means you use to track advertising effectiveness?
Lisa how do you track advertising numbers?
- Thread starter Bob Foster
- Start date
LisaWagnerCRS
Member
Most of our members use their software to track their campaigns - ServiceCEO, Service Monster, ACT, QuickBooks, etc.
Those who don't have a software option that's easy, they figure out a way to do it manually.
This chart is a big blown up one we have in Piranha's office to track our on-going campaigns, and we use dry-erase to update it so that it can be evaluated on a weekly basis.
Marketing Chart (11x17 version) => http://scr.bi/marketingROI
The software that we use is InfusionSoft - which is a much more robust marketing software that is perfect for Piranha, where we have LOTS of on-line and off-line campaigns going at once... but Infusion is usually too much for a cleaning company. Kinda like using a truckmount to clean your car mats.
Otherwise we track our orders by source - whether they are repeat or referral, and whether they were generated by off-line direct mail or on-line campaigns.
Hope that helps,
Lisa
Those who don't have a software option that's easy, they figure out a way to do it manually.
This chart is a big blown up one we have in Piranha's office to track our on-going campaigns, and we use dry-erase to update it so that it can be evaluated on a weekly basis.
Marketing Chart (11x17 version) => http://scr.bi/marketingROI
The software that we use is InfusionSoft - which is a much more robust marketing software that is perfect for Piranha, where we have LOTS of on-line and off-line campaigns going at once... but Infusion is usually too much for a cleaning company. Kinda like using a truckmount to clean your car mats.
Otherwise we track our orders by source - whether they are repeat or referral, and whether they were generated by off-line direct mail or on-line campaigns.
Hope that helps,
Lisa
