So....
I have been looking at last years/this years #s. We have a unique niche market in rentals/apartment turns. We do all three phases(Paint, Cleanout, and Carpet) in some cases. In others, we just do 1 or another. About 80 percent of our business in net 30(if Im lucky).
What we want to do now is put together a marketing program that will change that percentage to about 60/40. So, here's my question.
If you had to put a percentage on each marketing strategy you use, how does it add up? In other words, what works, what doesn't, what do you push, and what do you shy away from?? I realize that each area/market will be different. Just curious what else is out there??? Keep in mind this is to attract new customers, not existing/repeat customers! This is a perfect time of the year to reevaluate MARKETING!!!
I have been looking at last years/this years #s. We have a unique niche market in rentals/apartment turns. We do all three phases(Paint, Cleanout, and Carpet) in some cases. In others, we just do 1 or another. About 80 percent of our business in net 30(if Im lucky).
What we want to do now is put together a marketing program that will change that percentage to about 60/40. So, here's my question.
If you had to put a percentage on each marketing strategy you use, how does it add up? In other words, what works, what doesn't, what do you push, and what do you shy away from?? I realize that each area/market will be different. Just curious what else is out there??? Keep in mind this is to attract new customers, not existing/repeat customers! This is a perfect time of the year to reevaluate MARKETING!!!