MF Greg's Marketing Class?

[Shane Deubell]

One of the reasons i wanted to go is to attend greg's class.

Any cliff notes?

 

[floorguy]

he is passionate.....and dont interrupt while he is talking

it is a different model for sure....

dont have a cheap site that sells ad space....he said he got 100 jobs off of 1 guys site that had ads on it....for other cleaners

 

[Art Kelley]

it is a different model for sure....

There's hundreds of Coles out there taking advantage of desperate carpet cleaners willing to work for 32% (!) as subcontractors. It's good for him and bad for everyone else and I mean EVERYONE.

 

[Jimbo]

For some curious reason



Mr Cole has stopped





using







adwords!


There is no way I would be interested in managing a business doing that high of a volume of work...especially with all the work being done by subcontractors...think of the call backs!


It way quite interesting to see the effort made to reach 2 different kinds of buying decisions on each potential customer...someone else can better explain that part I am sure...maybe some who Does advertise.

 

[Wandslinger]

Definitely not my kind of business but I will tell you he spoke well and knew his Chit...

 

[TomKing]

Shane
It was one of the best marketing presentations I have ever heard.

Here is what I took away

1. Pro Carpet is a budget cleaner. They set up basic packages of Carpet cleaning only. The use furniture moving and scotchgard as ad on.

2. Greg shared his marketing quadrant of how he manages his market plan. You have to hit 2 of the quads to be effective

3. He went through each medium and how it works with the quad marketing plan.

4. The target audience for him is 20-30 year olds. In the Atlanta market the average 27 year old college educated makes 70k.

5. He has his CSR's do calling to former customers.

6. They use mass mailing like Valpak and such to get the word out.

7. They use radio and TV.

8. The whole ad campaign must be the same.

9. The subs are paid to run his logo and must comply with a strict service system. Call backs are on the sub.

10. Your web site needs a schedule now form on it.

11. You need to spend 10-30% for marketing of the revenue growth you are wanting

12. Everything you do should drive customersto your website

My son who is 25 was with me and put it this ways and I quote “Cleaners want it to be about their craft and miss the point this is about marketing. When it is not about the craft they get offended and mad. Greg would be a millionaire success in any industry he chose. Their just mad he chose their industry"

I had dinner with him Friday night best money I ever spent. I got some advice that will probably save me 50k in the next year and make me 150k.
I shared an idea we had been running with. He complemented us on it and then politely asked if he could use it also. He sat and asked my son about the promotion and intently listened to my son a 25 year old kid as he explained it. I was impressed. People who get to his position have one thing in common they never stop listening and they never stop learning from others.

His company is not mine nor do we want to be him. We do however want to be as focused as he is on his brand, marketing, systems and leadership.

Greg is for sure opinionated and strong at first pass. I found him to open honest and straight forward. The best thing he didn't point you to the back of the room to buy his binder when he was finished.
He gave up 2 days of his time and travel expenses. I enjoyed it emensly.

I took 4 pages of notes. Stuff I will use for quite awhile.

 

[Joe Appleby]

“Cleaners want it to be about their craft and miss the point this is about marketing. When it is not about the craft they get offended and mad. Greg would be a millionaire success in any industry he chose. Their just mad he chose their industry"

Well put.

 

[floorguy]

not so Yukom alll the time tells me we are marketers and not cleaners

I get it...and like you just said...I (myself or my company) dont want to work that way... I dont get mad..knock yourself out...different stroke for different folks....

I love how my biz model is....over 75% of my custys love it to...they dont like the in your face stuff...

with that said...yes i need to work on a few things...and for Resi service, that is follow up...

And yes he gave up his time, was pasionate, and also didnt say BUY THIS...we may tease and kid him about his model....but he is VERY good at it...

 

[Mikey P]

Thanks for the summary Tom.
Do me a favor and send me copies of your notes if you can...

I was too distracted to flic a Bic.

Btw,Tom will be speaking at M10F so start saving and planning now.

 

[Mikey P]

And thanks Susan till Greg, he really did a fantastic performance.

 

[amygeorge]

I thought his presentation was excellent. But the one thing I walked away with - never, ever try to sell him advertising or anything else for that matter and don’t hire him to clean my daughters house in Atlanta. For the big city, multiple truck owners, they learned a ton. Looking forwarded to hearing Tom King next year.

 

[floorguy]

shhhhhhhh quit talking back there

 

[idreadnought]

I went to meet fred, and to see Gregs presentation. I was not disappointing on either account.

Whether you like his business model or not he has figured out how to get 50,000 people a year to agree for him to service their cleaning needs. He has a degree in marketing and has figured out how to implement it in a real world. I sat front center taking notes and getting questions ready for the end. I received more valuable information out of his one hour presentation than I did at a weekend joe polish seminar. Thank you again Greg, You put a lot of money in my pocket.

 

[SamIam]

I agree if You wanted Greg to talk carpet cleaning that wasn't going to happen, now marketing strategies yes, I thought he seemed a little nervous maybe because Mike was there? He did a good job!

I agree, You should have one theme across the board in Your advertisement and not be whatever the next big thing is green this dry the next.

The thing I don't get is why he would show up to help us out, He obviously did it out of generosity because we didn't pay enough to hear what he had to say.

Thanks to all the presenters, and speakers.

Greg likes Pigs I like Dogs



Sent from my iPad using Tapatalk HD

 

[Greg Cole]

Tom,

Thanks again for dinner! I really enjoyed it. I feel I learned as much from you and your son (smart kid) as you did from me!
Happy to help . You have my cell. Keep in touch if you ever want to bounce ideas!

Shane
It was one of the best marketing presentations I have ever heard.

Here is what I took away

1. Pro Carpet is a budget cleaner. They set up basic packages of Carpet cleaning only. The use furniture moving and scotchgard as ad on.

2. Greg shared his marketing quadrant of how he manages his market plan. You have to hit 2 of the quads to be effective

3. He went through each medium and how it works with the quad marketing plan.

4. The target audience for him is 20-30 year olds. In the Atlanta market the average 27 year old college educated makes 70k.

5. He has his CSR's do calling to former customers.

6. They use mass mailing like Valpak and such to get the word out.

7. They use radio and TV.

8. The whole ad campaign must be the same.

9. The subs are paid to run his logo and must comply with a strict service system. Call backs are on the sub.

10. Your web site needs a schedule now form on it.

11. You need to spend 10-30% for marketing of the revenue growth you are wanting

12. Everything you do should drive customersto your website

My son who is 25 was with me and put it this ways and I quote “Cleaners want it to be about their craft and miss the point this is about marketing. When it is not about the craft they get offended and mad. Greg would be a millionaire success in any industry he chose. Their just mad he chose their industry"

I had dinner with him Friday night best money I ever spent. I got some advice that will probably save me 50k in the next year and make me 150k.
I shared an idea we had been running with. He complemented us on it and then politely asked if he could use it also. He sat and asked my son about the promotion and intently listened to my son a 25 year old kid as he explained it. I was impressed. People who get to his position have one thing in common they never stop listening and they never stop learning from others.

His company is not mine nor do we want to be him. We do however want to be as focused as he is on his brand, marketing, systems and leadership.

Greg is for sure opinionated and strong at first pass. I found him to open honest and straight forward. The best thing he didn't point you to the back of the room to buy his binder when he was finished.
He gave up 2 days of his time and travel expenses. I enjoyed it emensly.

I took 4 pages of notes. Stuff I will use for quite awhile.

 

[knoxclean]

Tom knows his stuff. Catch his article in ICS this month

 

[Greg Cole]

I was indeed nervous.lol I hadn't given a presentation like that to a bunch of strangers ( many of whom despise my type of model) in 15 years! I actually enjoyed it.
The reason I came out to do it was because at this point in my life I get more out of helping others be successful than I do from anything else. I truly believe in the pay it forward concept. I wouldn't where I am in my life if it wasn't for my mentors. They freely have given their time in exchange for the occasional lunch and have given me more of an education than I ever learned in 16 years of school.
If you don't have a mentor I urge you to get one. If you are over the age of 40 I urge you to be a mentor to someone. You WILL change their lives. My mentor Is 47 and 10x smarter than I will ever be. I am grateful for his guidance......
Anyways, glad you enjoyed it. I'm off to Tampa to meet the new ops manager they hired......

I agree if You wanted Greg to talk carpet cleaning that wasn't going to happen, now marketing strategies yes, I thought he seemed a little nervous maybe because Mike was there? He did a good job!

I agree, You should have one theme across the board in Your advertisement and not be whatever the next big thing is green this dry the next.

The thing I don't get is why he would show up to help us out, He obviously did it out of generosity because we didn't pay enough to hear what he had to say.

Thanks to all the presenters, and speakers.

Greg likes Pigs I like Dogs



Sent from my iPad using Tapatalk HD

 

[billyeadon]

Funny that Greg said he learned alot from Tom and son. I have been telling that to Tom everytime I meet him for lunch. One other thing is that successful people are always glad to share information. That is why Greg was there and people like Ken and Mr. Chavez share regularly on this board.

 

[Desk Jockey]

Actually Bill I'm just trying to show off, so I really shouldn't be lumped in there with the benevolent Mr Snow.

 

[Giorgio]

Racers, Start Your Engines and Check Your Mirrors: The Porsche GT3 R is Coming!

http://wot.motortrend.com/racers-st...mirrors-the-porsche-gt3-r-is-coming-6299.html

Thank you very much Greg!

 

[JeffC]

I wish I could have attended this year. It sounded like a lot of fun and very educational and that a lot of great information was shared. Even though I enjoy the threads on technical stuff as much as anyone, I’m guessing if we spent more time exploring marketing ideas instead of which rotary isbetter, which pre-spray is stronger or which portable/truckmount has the most suction our businesses would be much more successful.
JeffC
BTW Chavez is just being humble, I know him well and he’s MUCH smarter than his posts would imply. He does belong in the same group with the other marketing experts here!

 

[Desk Jockey]

BTW Chavez is just being humble, I know him well and he’s MUCH smarter than his posts would imply.

So Jeff...are you're saying my posts are stoopid?

You people are so easily fooled! ig:

Thanks for the kind words, Bill and Jeff!

 

[Shane Deubell]

Shane
It was one of the best marketing presentations I have ever heard.

Here is what I took away

1. Pro Carpet is a budget cleaner. They set up basic packages of Carpet cleaning only. The use furniture moving and scotchgard as ad on.

2. Greg shared his marketing quadrant of how he manages his market plan. You have to hit 2 of the quads to be effective

3. He went through each medium and how it works with the quad marketing plan.

4. The target audience for him is 20-30 year olds. In the Atlanta market the average 27 year old college educated makes 70k.

5. He has his CSR's do calling to former customers.

6. They use mass mailing like Valpak and such to get the word out.

7. They use radio and TV.

8. The whole ad campaign must be the same.

9. The subs are paid to run his logo and must comply with a strict service system. Call backs are on the sub.

10. Your web site needs a schedule now form on it.

11. You need to spend 10-30% for marketing of the revenue growth you are wanting

12. Everything you do should drive customersto your website

My son who is 25 was with me and put it this ways and I quote “Cleaners want it to be about their craft and miss the point this is about marketing. When it is not about the craft they get offended and mad. Greg would be a millionaire success in any industry he chose. Their just mad he chose their industry"

I had dinner with him Friday night best money I ever spent. I got some advice that will probably save me 50k in the next year and make me 150k.
I shared an idea we had been running with. He complemented us on it and then politely asked if he could use it also. He sat and asked my son about the promotion and intently listened to my son a 25 year old kid as he explained it. I was impressed. People who get to his position have one thing in common they never stop listening and they never stop learning from others.

His company is not mine nor do we want to be him. We do however want to be as focused as he is on his brand, marketing, systems and leadership.

Greg is for sure opinionated and strong at first pass. I found him to open honest and straight forward. The best thing he didn't point you to the back of the room to buy his binder when he was finished.
He gave up 2 days of his time and travel expenses. I enjoyed it emensly.

I took 4 pages of notes. Stuff I will use for quite awhile.

Thanks for keeping notes Tom!

Dammit! I knew that was going to be a good presentation, over the years i emailed greg questions a couple times and his responses were always sharp and very direct. Some of you guys just take his business way too personal, could care less. What i want to know is the formula,concepts, methodology etc, he uses to find answers and solve problems so we can apply them to our target.

Missed out big time

 

[Desk Jockey]

Sure wish I could have seen Greg presentation, he's a sharp dude, even if they can't clean Berber.

Mike has always gotten great speakers, it's amazing who he's had at Mikeyfests.

 

[Mikey P]

Greg did admit that because of me he no longer drycleans Berbers..Lol

 

[Art Kelley]

Greg did admit that because of me he no longer drycleans Berbers..Lol

What about all the callbacks about wicking and browning and soaking and smells? I wonder how you run a crap company with a huge complaint ratio and low customer retention? I guess you count beans; if you have any profit left after your marketing budget, thats what you live for because you sure as hell can't live on referrals and happy old customers like those of us losers who focus on customer satisfaction.

 

[Pmatte]

He is so big on marketing because he has to continually replace all of the one time customers his subs piss off/disappoint...or what ever you may want to interject here. I still get calls to come in behind to "actually" clean what his subs leave/don't remove/say "that's permanent".


oh... he still charges extra for berber!

 

[TomKing]

He is so big on marketing because he has to continually replace all of the one time customers his subs piss off/disappoint...or what ever you may want to interject here. I still get calls to come in behind to "actually" clean what his subs leave/don't remove/say "that's permanent".


oh... he still charges extra for berber!

If I had some one in my area that cleaned 20,000 homes each year I bet I would get some calls.

I have two companies here in my city that I have gotten 1 or 2 calls from in the last few years that a customer did not like their work.

I know for a fact they do things right. They are people who post on this board.

 

[Dmreed4311]

If I had some one in my area that cleaned 20,000 homes each year I bet I would get some calls.

I have two companies here in my city that I have gotten 1 or 2 calls from in the last few years that a customer did not like their work.

I know for a fact they do things right. They are people who post on this board.

Tom I respect you from what I have read on the boards but no matter how great of a marketer Greg is, his company gives terrible cleans and leaves many unhappy customers and there is no way Greg cares. One thing I have learned over the last year or so is that Pro carpet books more jobs than they can handle and always gives the customers the same excuse "our truck broke down" look at the number of BBB complaints they have had. Greg may be making a ton of money but how he can feel good about it is beyond me. I wonder why if he is so good at marketing why does he not run a cleaning company that actually gives a value to the customer? More money doing it the way he does I guess.

 

[SamIam]

50000 calls a year he's making someone happy obviously not you.

I bet outta 50k customers even the best get a few irate custy's.

Ps you should really love his business model it makes you look like a hero.

And if Greg is the reason for all your problems today I'll pray for you.