I'm just going to remind everyone here that all of you have a "top" service you provide, as well as value you offer at every other level. In fact, package pricing is what we've always taught at Piranha.
Those who bought a ticket and came to the Conference, in just their bonus page materials alone, got more than their money's worth, even if they never stepped into the event room. We had technical and tactical sessions led by me on Wednesday and with Jim on Thursday, which I had a number of attendees tell me those "extra" sessions were worth their trips alone.
We are always going to have critics... that is one of the strategic by-products of becoming successful - that you have those who want to tear you down because they want to keep you down with them, whether at a financial level, or just at an "I'm angry at life and no one can celebrate anything" level.
That is the one thing about a Piranha Event, and especially within the Platinum group, is that they celebrate one anothers' successes. Whether they are a start-up or a $10+ million restoration company - they will get on the phone and help one another, and talk through the steps. We have some of the most successful cleaning and restoration companies in this industry in our Platinum group - and every one of them started out as a struggling owner/op - and there is no better support group and fan club than those who know EXACTLY where you are, and how to get out of it.
Converting Mike or Jim or any of the MB'er's here into Platinum was not my goal, by a long shot. All I wanted was to open the curtain and show some of the reality of what we do, and the impact we have on those within this industry. I put my heart into everything Piranha related, as does Joe, and it's been a blessing to me to have this career that I have, and the opportunities and happy times that have come from working with so many amazing people.
I came and enjoyed
Mikeyfest - had the chance to get to know some of you better, including Mike, and wanted to give the same back. And it was nice to have you guys & gals there.
Someone might not be able to fathom paying $1,000 a month for Piranha Platinum (probably can't fathom $150K for a franchise either...) - but for those who are ready, we have resources there that many franchises don't even provide to their franchisees (which is why we had some of the big ones join this year, looking for marketing and community help)...
...and for those who can't even fathom paying a single dollar right now, perhaps because you are in a big financial hole, I've been providing some of the best business instruction out in this industry at my Marketing Money Map blog. In fact, I had a dozen "free info" seekers on my subscriber list come in person to attend the Conference, and several of those joined Platinum because the info they took action on made them the money to make that decision... because when my free stuff is that valuable, they know the paid-for stuff will be even more valuable.
Just because we have built a large company doesn't mean we don't care about the start-ups and the struggling owner-ops. I remember how hard it was to be working around the clock to cover the checks I wrote today with tomorrow's jobs. In fact, I probably spend too much time giving too much away for free because I remember that pain and anxiety very vividly. And I've helped so many get out of that trap, I have this desire to save the whole damn world, which gets me in trouble sometimes... spending time with some who will never take action to make life better, they just want to complain. But I always see the potential in everyone.
But because I do give so much of myself out there for free, I have no guilt at all for selling Platinum. If anyone is going to get upset about that, then it usually comes from not being in a place to be able to afford it, and the lashing out comes from anger at not being able to write that check. I understand that. And I always know that anyone getting angry is always about their life situation and not about me... because again, I give a lot, and I give often, and so my intentions and caring are there. Whether someone wants to take them is up to them - but I give it anyway. Even to those who bash Joe and me - I give anyway.
If you want some free business help it's at
http://www.MarketingMoneyMap.com
Mike - it was nice having you and Jim and Tony and the rest at the Conference. Thanks for holding back on the Molotov cocktails. =)
Lisa