Just a few thoughts....
Remember who your audience is. What are the looking for? What's going to catch their attention? What's gonna make you stand out?
Most of your customers are women. I'd try to appeal to them. I like warm fuzzies and a clever or clear headline. I'd move your logo to the bottom where it's not competing with your message. Put something front-and-center to draw people in.
What are you selling? Price? It's the focus of the ad. I'd focus less on price and method and put the emphasis on benefits. What can they expect when they call? Shampoo, HWE, truck mount, Force 3 extractor and wand may mean something to us, it means little or nothing to Mrs. Piffleton. When someone goes shopping for a Lexus, things like price and the kind of wrench used to bolt on the tires is less of an issue than the perceived value of the final purchase. It's just my preference, but for as hard as I work, I'd rather advertise a Lexus because when you sell price it's harder to get paid for delivering service and quality, two things IMHO that are going to benefit you and your business in the long run.
What's she want? I think she wants someone she can trust, someone she's going to feel comfortable sharing her home with for a few hours, someone who's going to do the job right, someone who's going to stand behind what they do. She wants a professional in every sense of the word.
One of the big things for me is just to present a professional image. It's not hard to do and that alone helps to instill a sense of confidence in a perspective customer.
For what it's worth,