Need help, Email marketing

[Moser Bros.]

Finally calling past clients and capturing email addresses. Starting a referral rewards program, maybe some cleaning tips and a newsletter. Could use some prewritten stuff, have lots of marketing books, have trouble over analyzing and just need to get it done.


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[Shane Deubell]

With email, 1 good one is better then 10 pre-written garbage.

Good place to start is the iicrc books actually, just have to chop it up differently and keep it short.
Really short...

 

[knoxclean]

goinfusionsoft.com This is what we use. You have the ability to make email campaigns with multiple emails. 1 click and the customers get a years worth of marketing. You can also make campaigns for referral sources, like realtors, designers or others you network with. It can do much much more and I'm still learning about all the options but just the basics will work wonders for your business.

 

[Shane Deubell]

Cool, infusion soft is one of the top ones.

But, if you keep sending garbage people just unsubscribe and its useless.

 

[knoxclean]

Just make sure you don't send garbage. lol

 

[knoxclean]

Email has changed a lot over the past few years. Used to be people guarded their email and didn't like to give it out, now it's a preferred way of contact. Make you campaigns interesting, educational, and low key selling and they won't unsubscribe

 

[hogjowl]

I need to "update" my outlook on email. I get so pissy when I get endless floods of useless emails that I think everybody is like me and will be annoyed by anything I might send.

 

[Mikey P]

Its all in the title..

 

[Shane Deubell]

Now i keep them super short with either a button or an attachment to the full story.

Very very few unsubscribe now.