Lee,
to be honest keeping my PT job was one of the major things holding me back. When you have more to lose you tend to work much harder at getting to the level you want.
Hey guys I am new to the business I worked for a company for a while and just got my own equiptment and chemicals and have been punding the pavement for business in the nyc metro area. Any advice you guys could give me would be a great help.
I too have worked for other companies prior to open my business and it was a great benefit (if they are good). being an employee vs an owner is a big difference. I dont know what your goal or long term plan is so I can offer some broad advice.
Create an image and a brand name, this is something I have noticed alot of CC business is not doing. You know in the fast paced world we live in, if the customer doesnt know you they will judge you by your image and message within seconds. Look at your target market for instance. Its house wifes, moms, basically women and just build an image around that. What do you think they want to see and read. It the bed bath and beyond style, soft colors and pleasent information. You want them to feel something positive. Your target markets biggest fear is:
1. Will i be safe with this person in my house and around my kids, will he go through my panty drawer.
2. Will they do the quality work I expect. Now this is important because some women expect the unexpectable, that is why effective communication prior to the cleaning is one of the most important steps in this industry.
3. Are they there for themself or do they actually care about what they do, will they come back if theres a problem.
4. Are they on-time, ethical, high pressure sales, ect.
There is alot of thoughts that go through a customers mind when finally choosing a company, but if you can portray a sense of comfort in your image and marketing than you are ahead of some other companies.
A website is a must and direct contact and referrals will be your bestfriend in the beginning. Its also very important to have a business plan to add structure to what you are doing, so you have a higher chance of success and maybe less stress. Streamline your business and keep things simple.
There are highly successful people that contribute to this BB and there is always new things to learn to help improve your business. plus its far less stressful cleaning carpets with what the
IICRC recommends.
Good Luck