We don't really do carpet cleaning anymore, so we'd be talking apples and oranges probably. I've been off the truck a while, so I look at things through my owners/managers eyes more so than a technicians or owner/operators eyes. While I want my techs to have quality tools, I have to live in the real world and base tool purchases on praticality, and by that I mean knowing that they will not treat it as their own and will break it or lose it eventually. So we really don't have any special tools.
Marketing for us is focused on relationship building, top of mind awareness and digital presence. Keeping our name out there in front of the folks that feed us work (agents, adjusters, plumbers, property managers) and being very easy to find when the customer is standing ankle deep in water shiteatinggrin