Jack May
That Kiwi
Congrats on the room Brian. The old marketing room was one of the best of the original layout so you have a high standard to uphold
Lisa referred to this in her 'do I win anything' thread and I thought it was worth mentioning again.
Each year, we sit down and brain storm for teh coming year. We scribble it all down. Ideas, implementation, tracking etc.
Then we review it 6 or 12 months and see how different things performed. Did they work. Do they need tweaking etc.
A couple of important things I've learnt from doing this and listening to others.
FTI - failure to implement (thanks Steve) often one of our biggest failures. Brainstorming is useless without implementing anything.
FTFT - failure to follow through. We have a process, find the decision maker, mail out, follow up phone call. book appointment, site visit etc. yet we stall part way through the process when we hit a personal brick wall.
FTC - failure to continue. We start something, it works, brings in work, we get busy and STOP the marketing because we don't have time.
These are the biggest three things I need to overcome personally as a business owner/manager.
So write it down, track it and review it. tweak it and start the ball rolling again.
There's plenty more here and maybe Lisa and others will add to it and develop this thread further.
John

Lisa referred to this in her 'do I win anything' thread and I thought it was worth mentioning again.
Each year, we sit down and brain storm for teh coming year. We scribble it all down. Ideas, implementation, tracking etc.
Then we review it 6 or 12 months and see how different things performed. Did they work. Do they need tweaking etc.
A couple of important things I've learnt from doing this and listening to others.
FTI - failure to implement (thanks Steve) often one of our biggest failures. Brainstorming is useless without implementing anything.
FTFT - failure to follow through. We have a process, find the decision maker, mail out, follow up phone call. book appointment, site visit etc. yet we stall part way through the process when we hit a personal brick wall.
FTC - failure to continue. We start something, it works, brings in work, we get busy and STOP the marketing because we don't have time.
These are the biggest three things I need to overcome personally as a business owner/manager.
So write it down, track it and review it. tweak it and start the ball rolling again.
There's plenty more here and maybe Lisa and others will add to it and develop this thread further.
John