Remember that less than half the phones on the market can read a QR, and the majority of smart phone users still don't know what they are. Still, you can do lots of cool stuff with them at no cost. The CCINW posted QRs around Connections that made a text message come up on your phone. Each was a different one-liner, just for fun.
Rules for using QR codes:
- Add a link to where a free reader can be found. Current phones come loded with a reader but smart phones even two months ago were often shipped without one. Won't be needed in the future but needed now.
- List the link URL below the QR. People without access to a reader can still find out what you're pushing.
- Tell people what the code does. Ex: "Click here to get see our late season specials." or "Click here to download a $50 off coupon." or "Click here to like us on Facebook." QRs can be used to alter phone settings and do other crap like send you to a virus laden site, so no description guarantees that few people will bother to click on it.