I'm trying to put a "system" that works a bit better than what i've been doing with my current clientele. The first part of this system is how to properly get referrals. What we do is have a flyer that we give out to every client along with their invoice, i explain to them how our referrals program work, and mention to them during the cleaning a few times as an incentive. They seem to like it, but i have not gotten actual referrals from people right away. So far it's been in the 2-5% return on say 100 clients that i've cleaned for. Don't have the exact number but i believe it might be around that. Obviously i'd like to get referrals right away, rather than just waiting for the client to refer me sometime in the near century. Would asking for referrals while doing the cleaning or after, be a better approach or would it be too pushy? People tend to be happy when i'm done, now if they could only actually send me referrals.
Testimonials, what has worked for you in terms of getting testimonials? Other than "You did a great job, i will deffinately refer you to my friends!" That's usually just something verbal. I've seen companies that leave behind a survey/testimonial postcard w/ a stamp on it, so customer can send it in. Than they upload it to their website. Seems more real than someone just leaving a testimonial on your site in plain html text. I've been slacking in this dept, would be nice to get a testimonial from every client, good or bad. I've done follow up calls, and get the usual "i'm happy, thank you" and i mention about the referrals program too. But would be nice to get a written letter, email, so i can put something together for the next cleaning.
Trying to go for the franchise look/system, w/out actually being a franchise...people tend to ask me if we are a franchise sometimes.
What has worked for you and could you share it.
Testimonials, what has worked for you in terms of getting testimonials? Other than "You did a great job, i will deffinately refer you to my friends!" That's usually just something verbal. I've seen companies that leave behind a survey/testimonial postcard w/ a stamp on it, so customer can send it in. Than they upload it to their website. Seems more real than someone just leaving a testimonial on your site in plain html text. I've been slacking in this dept, would be nice to get a testimonial from every client, good or bad. I've done follow up calls, and get the usual "i'm happy, thank you" and i mention about the referrals program too. But would be nice to get a written letter, email, so i can put something together for the next cleaning.
Trying to go for the franchise look/system, w/out actually being a franchise...people tend to ask me if we are a franchise sometimes.
What has worked for you and could you share it.