Restoration Marketing-Emergency Preparedness Tool

Desk Jockey

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Rico Suave
Emergency Preparedness Program

Another tool you can use to get your foot in the door to corporate America is an Emergency Preparedness Program EPP. It has a chance of opening a door, which might otherwise be closed.

What is it? Basically a list of who to call in the case of an emergency.

If they had an electrical fire in the elevator, do they have a list of emergency numbers they can grab and call “their contractors”. You’ll want to have a column for the company, and 24-hour number, contact person, maybe a fax too.

In the example you would want numbers for the elevator company, an electrician, the fire alarm company, extinguisher company, restoration company, etc.

When marketing ask if they already have an EPP action plan?

If the already do, great, ask if they have a restoration company?
Or What can you do to get listed as their vendor of choice.

If they don’t explain you may have something beneficial to offer them, at no charge to them.


What to include in your booklet?

It could look like this:

Cover page (Logo and or graphic)
Table of contents
What is EPP
About you (Experience, certifications, capabilities)
Expectations (Response time, priority in order of service)
Rate schedule
Vendor contact listing (include emergency contact and cell number
Tips-(Fire & Water)

You may also want to include:
Discount Certificate
Brochure

Don’t scrimp on the materials, you’re not going to have a lot of targets, but those you do will have tremendous potential so, look your best.

Good luck!
 

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