Rex,
When I owned a four TM, 16 employee carpet cleaning/restoration business we used to sell quite a bit of carpet spotter ... and groomers ... and vacuum cleaner bags ... and entrance mats ... and pet deodorizers ... and furnace filters and ... etc, etc, etc. Then one day I took a hard look at the books and found that the total profit from all our "add-on" sales of this type was less than 1/2 of 1% of our total profit but the down side we had a lot of money tied up in inventory that many times got ruined driving around long before it was sold.
Then, when we took a long hard look at our technicians we found that they didn't want to sell this stuff since since our profit margin was so low we couldn't afford to give them much of a commission. Even worse, we found that the plethora of up-sell items we offered confused both the techs and our customers so much that our two really BIG profit producers, Scotchgard and our residential maintenance program (we called it our "Stay Beautiful" plan) got neglected and overlooked.
So we tossed all of our upsell items except for the SG applications and the SB plan. We started giving away a lifetime supply of free carpet spotter to all of our customers and focused the techs on upselling our two profit centers. The result?
1. Our customers LOVED the free Lifetime Spotter concept. It made for a huge positive Moment of Truth with everyone, created huge buzz among all of their friends and helped the home owner remember our name every time they took a spot out of their carpets. Even better, the free lifetime spotter added greatly to the desirability of my company when it came time to sell since I literally had over 10,000 logoed spotter bottles out there in the community. All for a cost of about a buck a bottle!
2. We doubled our commision to the techs on both the SG application and the Stay Beautiful program. So now they started really selling these two items and both they and we made a ton more money.
3. By signing people up on the Stay Beautiful program the tech received the first month's payment as a bonus. (Usually between 30 and 50 bucks for about 15 minutes talking and filling out a form. Not bad!) But the company recieved guaranteed cash flow and yes, once again, a much higher price could be justified when I sold the business since I had over 200 SB contracts to guarantee the cash flow for the future owner.
So Rex, sell the spotter if you wish. In fact, Jon-Don has a great custom logo program for exactly this scenario. But I wanted to play Devil's Advacate on why we dramatically scaled back the number of items we sold in the home and by so doing greatly increased both our technician's take home pay (always a good thing) while at the same time we both increased company net profits and also created guaranteed customers for the future.
Respectfully submitted,
Steve Toburen
Director of Training and originator of the Lifetime FREE Spotter concept
Jon-Don's
Strategies for Success
http://www.StrategiesForSuccess.com
PS Folks, I just can't stress how valuable the Lifetime FREE Spotter concept is. It is cheap, targeted, long lasting marketing at its best. Go with Scotty Warrington and BP if you must (even though Jon-Don has a great and very cost effective custom logo free spotter program) but at least try it.