Wandslinger
Member
Bridgepoint Home Pro by Design
Posted By Rob Hanks on 12/21/2009 at 2:25 PM
Over the weekend we saw a thread appear questioning the new Home Pro expansion program. I would like to explain Home Pro by Design before the keyboards heat up too much. This program has taken 2 years and a lot of resources to develop. It was designed with the professional carpet cleaner in mind and it is, I believe, the finest marketing program ever conceived in our industry. Here is why:
1. Your customers are buying home cleaning products every day. Would you like to sell them their products and get 25% commission on it every time they purchase. That is what Home Pro by Design is all about.
2. They purchase on-line at your customized web site. You don’t have to carry inventory on your truck. You don’t have to do any paperwork. Your customer gets a 20% discount by using your ID# and you get 25% of anything they purchase for as long as you are in the program.
3. Every time they go to the Home Pro by Design site to purchase product they see an advertisement for your cleaning company. Go to www.Hpbyd.com/abc This is an example of what your sight might look like. Every month HomePro sends an e-mail newsletter that directs your customers directly to your site. Also, take a look at the videos and watch the one promoting professionals cleaners.
4. If your customer tells her friend about these great cleaning products she will also tell her to use your ID# to get a 20% discount. Her friend will end up at your web-site and see and ad for your company. Only if they go through your site will they get the 20% discount. How is that for easy referrals?
5. If a customer comes to the site and does not remember their professional cleaner and can’t find them in a search, they are allowed to purchase at the retail price. However, we have tracking on all past customers and have strict policies of matching them back to their professionals. If they happen on the site from another source, we direct them back to a specialist. We have run the site now for three months. 1% of the orders have been unaffiliated and in each case they have been referred back to a professional sales person/company.
6. Coaching program – We have coaches standing by to walk you through the program so you will be successful at it.
7. The products are the best part. They are not meant to compete with your service. In fact the web site www.homeprobydesign.com/spec has how-to videos that lead back to the professional carpet cleaner. The products are Home pro spotter (sold by cleaners for decades), Odor eliminator, wood polish, glass cleaner, wood floor cleaner, tub and tile cleaner, daily use stone and tile cleaner, pet spotter. Does any of that sound competitive with your services. I don’t think so, especially when we tell customers they need to use the services of professionals and you are the ones selling to them.
I’m sure you have been approached by your customer asking you how to clean a particular surface. We want to give our customers the best possible experience. If we help them with their daily maintenance needs, make money doing it and get marketing exposure in the process I think that feels like a winning proposition.
One final comment; there is an element of direct sales and network marketing in our HomePro program. It is obvious form the website we do not try to hide this option. In our early test marketing, our professionals found that their customers loved to tell their friends and family when they found new cleaning products that worked great. Some customers were so enthusiastic that they wanted to sell the products themselves. Our thoughts; since each customer who uses these products will be better exposed to the ideas and concepts of professional cleaning through our news letters, it makes sense to get as many people possible using them. In addition, we could pay bonuses to the professionals who wanted to participate and mentor their interested customers. It is not required and not necessarily recommended for everyone. However, for the marketing savvy cleaner, think of this. Every person that you introduce to Home Pro by Design becomes a hot lead for your cleaning business.
I have presented the program to a few select groups around the country and we now have a couple of hundred signed up. Our absolute goal is to make it work for you so I do appreciate your input and if we need to make adjustments we will. I am presenting the program at Mikefest in February if you are interested in an in-person presentation.
You can also find out more from your Interlink Supply distributor or get more information on the web site. Our phone number is on the site as well.
By the way, I am sorry that there are still some in the industry that feel that they were badly treated in the resolution of the Bridgepoint Direct problem. I thought we had that handled. We did learn our lesson about putting our name on something we don’t own and don’t control. If you feel that you have been mistreated you may call me directly. I would love to talk with you.
Rest assured that Home Pro by Design is totally owned and operated by the same folks that make Bridgepoint professional products.
Rob Hanks
President
Bridgepoint Systems
robh@bridgepoint.com
800-658-5314
Posted By Rob Hanks on 12/21/2009 at 2:25 PM
Over the weekend we saw a thread appear questioning the new Home Pro expansion program. I would like to explain Home Pro by Design before the keyboards heat up too much. This program has taken 2 years and a lot of resources to develop. It was designed with the professional carpet cleaner in mind and it is, I believe, the finest marketing program ever conceived in our industry. Here is why:
1. Your customers are buying home cleaning products every day. Would you like to sell them their products and get 25% commission on it every time they purchase. That is what Home Pro by Design is all about.
2. They purchase on-line at your customized web site. You don’t have to carry inventory on your truck. You don’t have to do any paperwork. Your customer gets a 20% discount by using your ID# and you get 25% of anything they purchase for as long as you are in the program.
3. Every time they go to the Home Pro by Design site to purchase product they see an advertisement for your cleaning company. Go to www.Hpbyd.com/abc This is an example of what your sight might look like. Every month HomePro sends an e-mail newsletter that directs your customers directly to your site. Also, take a look at the videos and watch the one promoting professionals cleaners.
4. If your customer tells her friend about these great cleaning products she will also tell her to use your ID# to get a 20% discount. Her friend will end up at your web-site and see and ad for your company. Only if they go through your site will they get the 20% discount. How is that for easy referrals?
5. If a customer comes to the site and does not remember their professional cleaner and can’t find them in a search, they are allowed to purchase at the retail price. However, we have tracking on all past customers and have strict policies of matching them back to their professionals. If they happen on the site from another source, we direct them back to a specialist. We have run the site now for three months. 1% of the orders have been unaffiliated and in each case they have been referred back to a professional sales person/company.
6. Coaching program – We have coaches standing by to walk you through the program so you will be successful at it.
7. The products are the best part. They are not meant to compete with your service. In fact the web site www.homeprobydesign.com/spec has how-to videos that lead back to the professional carpet cleaner. The products are Home pro spotter (sold by cleaners for decades), Odor eliminator, wood polish, glass cleaner, wood floor cleaner, tub and tile cleaner, daily use stone and tile cleaner, pet spotter. Does any of that sound competitive with your services. I don’t think so, especially when we tell customers they need to use the services of professionals and you are the ones selling to them.
I’m sure you have been approached by your customer asking you how to clean a particular surface. We want to give our customers the best possible experience. If we help them with their daily maintenance needs, make money doing it and get marketing exposure in the process I think that feels like a winning proposition.
One final comment; there is an element of direct sales and network marketing in our HomePro program. It is obvious form the website we do not try to hide this option. In our early test marketing, our professionals found that their customers loved to tell their friends and family when they found new cleaning products that worked great. Some customers were so enthusiastic that they wanted to sell the products themselves. Our thoughts; since each customer who uses these products will be better exposed to the ideas and concepts of professional cleaning through our news letters, it makes sense to get as many people possible using them. In addition, we could pay bonuses to the professionals who wanted to participate and mentor their interested customers. It is not required and not necessarily recommended for everyone. However, for the marketing savvy cleaner, think of this. Every person that you introduce to Home Pro by Design becomes a hot lead for your cleaning business.
I have presented the program to a few select groups around the country and we now have a couple of hundred signed up. Our absolute goal is to make it work for you so I do appreciate your input and if we need to make adjustments we will. I am presenting the program at Mikefest in February if you are interested in an in-person presentation.
You can also find out more from your Interlink Supply distributor or get more information on the web site. Our phone number is on the site as well.
By the way, I am sorry that there are still some in the industry that feel that they were badly treated in the resolution of the Bridgepoint Direct problem. I thought we had that handled. We did learn our lesson about putting our name on something we don’t own and don’t control. If you feel that you have been mistreated you may call me directly. I would love to talk with you.
Rest assured that Home Pro by Design is totally owned and operated by the same folks that make Bridgepoint professional products.
Rob Hanks
President
Bridgepoint Systems
robh@bridgepoint.com
800-658-5314
Secondly, I wasn't directly speaking about you.
