This is actually a good post. I was eager to look into what others do to set them apart. I was a little dissapointed that it got off topic but I will list my things I do to set myself apart.
1. Cleaning process, we do more than any other company in my area when we clean carpets. Vaccuum, Move furniture, pre-scrub, advanced stain removal, deodorize, groom, Post-neuatralize. I am not sure what more we could do to give a better result.
2. Image: My techs wear button down shirts and tan pants. It gives the customer comfort that we are professionals.
3. Educated staff: Not only do I educate my techs in the proper way to clean carpets but I also educate them on behaviours to represent that we are professionals. Examples are the way we vacuum to give the impression that we are thorough. Taking the time to do a pre-inspection to identify trouble areas including getting down and inspecting stains and traffic areas. The care and concern we give when moving their furniture.
Ok that is the good, now there are things we could do better.
Scheduling, sometimes we have a challenge getting all the work done in a day on a timely basis
Followup, we need to implement followup calls to make sure the work was done and the experience was great.
Phone answering. I need to make sure phones are answered quicker and let less calls go to voicemail.
Well that is my good and bad, I would love to hear others people's good and bad without a pissing contest.