I agree fully with the global warming/ Cooling perspective (what is it this week?). However, as has been pointed out there are many different levels of "Green"
1-direct exposure of the customer or operator to the cleaning chemicals
2-impact of the chemicals to the local environment when we dump the tanks
3-impact on local air quality and noise pollution
4-impact on CO2 levels (this can be good or bad depending on whether the Earth is cooling or warming) :roll:
5-I'm sure there are others
I do not know a single "Green" cleaner who makes his claim based on CO2 emissions.
The vast majority of green customers want to keep potentially dangerous chemicals out of their homes. They aren't so much concerned with CO2 or even the disposal issues. They want the warm fuzzies we all show with the baby and the puppy on the fresh clean carpet.
In my business this is what I market to. Our primary product is safe-period. Is drinking a glass full of a cleaning product a gimmick? Maybe it is, but it does demonstrate something very important to the customer- It is not a toxic chemical.
I have one customer who's DOCTOR told her not to have her carpets cleaned because her son had just gone through Chemo-Therapy. She was told by HER DOCTOR to avoid using the harsh chemicals associated with carpet cleaning. I was able to clean her carpets without concern. She was thrilled!!!
I know of of cleaner on this forum who was starting to get chronic headaches from the chemicals he was using. He switched to the stuff I use and guess what-NO MORE HEAD ACHES.
There are a lot of scare tactics used out there and people are starting to see through them. However, facts are facts.
When I tell people that my cleaner is totally non-toxic (don't insult me by telling me that in high enough quantities even water is toxic), and does NOT leave ANY sticky residue, I am not using scare tactics. I am telling them facts!
I DON'T EVER INSULT MY COMPETITION. I KNOW (AND ACKNOWLEDGE) THAT THERE ARE A LOT OF REALLY GOOD CLEANERS OUT THERE. I also point out that I run into a lot of residue from past cleanings by others (which is totally true) and guarantee that I will not leave any(which is also totally true).
OF course I market "GREEN". Green by the definition that I've spoken about is VERY important to many of my customers. However, I get most of my business by repeat and referral.
If I had deeper pockets I would get a hybrid or something. But for now I have to settle for my gas guzzling box van(that works).
Nuff Said. Iseeru