ODIN said:
Now iNDY should be selling marketing programs!
Close 98% of cold call ins?
HEY INDY looking for a used
Prochem? At that close rate, you should be buying a new
Vortex for cash!
Or do you only get two calls a week?
On your opening post statement.... if a cleaner gets 20 calls in a week...... if I have under 20 calls in a day I am p*ssed.......
You can laugh and belittle - but the fact remains, we book virtually all incoming cold calls.
Why do I want a lightly used prochem
everest.... because a unit with a few hundred hours is barely broken in - and I save 5-8k on it. I am looking to add 3-4 TM's to my fleet by September, so its a buy 3 get 1 free plan vs. new - or smart $ management.
Why don't I run
vortex machines (not that I don't think they are great machines).... simply because I don't need one. A) We'll clean all day every day just as good as a
vortex B) At a lower cost C) I don't have a penis complex - there is a point where size becomes a waste of space, I have a 20k sq ft facility, and for every space a
vortex in a box truck eats, I can have 2 sprinters. D) I don't need a monster truck to sell my CLIENTS
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- we have a name that does that for us. E) not spending six figures on one truck allows me to have the liquidity to pay with cash for growth, while still stockpiling savings - or the capitol to take on a 12 unit apartment fire restoration when it pops up without choking my cashflow.
I receive enough calls to keep 4 trucks running 2 shifts M-F, and 4 trucks 1 shift sat and sun.... and still have the ability to pick and choose what jobs I want, and which I will refer to another company. The call data is tracked in real time through my voip phone system that is tied into my scheduling software, so its hard data.
If your interested I also track each techs daily: # of jobs, miles driven, drive time, time on jobs, job revenues (further broken down into base cost, premium services, stain correction services, and upsell revenue), tips, contracts sold, post job survey submissions, and potential client referrals. In a nutshell - I know what my cost of doing business is and profitability, to the penny, per day. As well as identify my techs strengths and weaknesses, and manage that respectively.
You can call me a numbers nazi - I'll call it solid management.
But to each their own - if you are a one man show running your own TM, doing 2 jobs a day, turning a profit, and that is where you are happy - then you are doing fine.
And why for heavens sake would I have any interest in selling marketing plans......
Franchising is where the money is
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