Stanley Steemer's $99.00 special

[ronald pantelas]

In my area it seems the steemers trucks are everywhere. Ran into the franchise owner at home depot. he told me he runs 16 trucks. Can anyone tell me what their special includes. Would like to have a special so that the coupon consumer will be satified. But do not want low price specials. Any suggestions, Thanks, Ron

 

[Out of Character - 0]

Hack style cleaning, residue, and furniture moving.

As far as I know.

 

[TimP]

The 99 buck special gets you less than 1 hr cleaning with their truck. No prespray, vacuuming, etc. Crank the truck and go, most are done in 15-45 min....true splash and dash.

 

[ronald pantelas]

Do you think a high priced coupon will work for the high end customer. Thanks, Ron

About .005 % of the time.

 

[Mike Pailliotet]

In most cases the type of people who work for SS are the same ones who would use them.




Not that there is anything wrong with that...

 

[Bruce Humphrey]

Some of my customers that had used SS in the past say that the $99 special never applies. No matter what the bill will be up near the $150 range.

 

[ronald pantelas]

I would like to have a entry level price point. Like 2 rooms and hall, $119. Something we could have year round. So that the new customer would want to give it a go. Thanks, Ron

 

[saxman]

If you want detergent it will more, they try to upsell everybody. One our customers, job went for $99.00 to $250.00. They are trained to talk to the left side of your brain, it is suppose to be more receptive to upping the price

 

[Mark Imbesi]

I really feel you need to ask yourself what type of customers you want. You cannot be everything to everybody, so concentrate on one. Target either lowest price clients, value conscience clients or high end clients, go after them hard and don't worry about the rest.

 

[truckmount girl]

I'm with Marc, money can be made at all three client levels, but you will use far different marketing, techniques, business plan and structure depending on where you decide to concentrate. Pick one, based on your area, avoiding markets that are already saturated and personal style and build a business based on meeting that clients needs, don't try to get 'em all. You'll be happier and save money and effort in the long run if you narrow your focus.

Take care,
Lisa

 

[Guest]

You can run a $99 special and make money,just limit the total square footage and areas to be cleaned.
example;
Price includes cleaning 2 (or 3) areas, up to 300 sq.ft total.
That's .33 sq.ft.
Not bad for a discount.

 

[hogjowl]

My advice to you would be to not listen to anything said on these BB's when it comes to pricing.

 

[Dan Joner]

Just charge what Marty charges.

 

[Fon Johnson]

My advice would be to listen to Marty. After you get that down, know your P&L and charge what you need to stay on the "P" side of things.

 

[Becker]

All Franchises are different.

I don't have to much bad to say about the local SS.

The coupons I see are not rock bottom, I've had a few clients use them and were mostly happy.

Biggest complaint I hear from my clients that have used them along with Coit is the pushy sales of additions services or products.

 

[Jimmy L]

"Clients" mention that name to them and watch them laugh at you.

 

[Numero Uno]

Lisa said it best...

 

[alazo1]

I don't know how the clean but I swear I see more yellow trucks here then I do the 13 other Chem-Dry franchises.

Albert

 

[John Spezia]

SS in my are on Long Island have about 21 trucks and they are making over $5 million a year. So what ever they are doing. They are doing something right.

Right now I don't clean carpets, just tiles and stone. But When my Prochem comes in 2 weeks. I will be doing some carpets and charging $.75/sqft. Crazy right!!! Guys in my area charge $.30/sqft to clean carpet. And I know I will get it too. It's all how you sell yourself.

 

[Jeff Madsen]

Jimmy - as an official member of the "high-end cleaners club" I am informing you that you are no longer eligible for admission. If you were a true high-end cleaner ALL of your custy's would love you when you referred to them as clients!

 

[Jimmy L]

Are you a hairdresser too?

 

[Desk Jockey]

My advice would be to listen to Fon, about not listening to Marty.

 

[hogjowl]

Go back and read Fon's post again, you stoopid border jumper!

 

[Desk Jockey]

Chuddup!

 

[Fon Johnson]

Go easy on him Marty. I can see how he just assumed that I must be disagreeing with you. I was a little surprised myself.. :shock:

 

[Desk Jockey]

I can see how he just assumed that I must be disagreeing with you.

Most sane people do!

 

[White-Magic rebuilder]

Stanley Steemer is synonymous with carpet cleaning...hence probably where "steam" cleaning got it's start...

 

[B&BGaryC]

I charge less than the local Stanley Steemer. I also charge twice as much as the local Stanley Steemer. Think about it.

 

[-JB-]

 

[Eric Valentine]

I charge less than the local Stanley Steemer. I also charge twice as much as the local Stanley Steemer. Think about it.

SS $99.00 bait-n-switch price < Gary's price < SS Bait-n-switch price after upcharges.

You give them the TOTAL PRICE up front, while SS adds in stuff after the fact, right?