Mikey P
Administrator
For our 11th Annual "MF" I've put together a program of unique
individuals comprising the greatest collection of speakers this industry has ever seen assembled in one event.
Hosted by Jon Don's Bill Yeadon! The best MC you could hope for. Never a dull moment as Bill adds great commentary and keeps the speakers moving with his cattle prod.
1st up on Monday the 27th, Mr Happy!
Doing it Different! Branding with Color, Flash & Flare - Two Vans AT ... The Same Time!, Mark Saiger, Saigers Steam Clean, A third generation cleaner, Mark Saiger has been around the cleaning industry most of his life. Through diversified life experiences of Professional musician, Music Teacher with Nationally ranked Marching Bands, Racer of snowmobiles, Personal Water Craft, Stock Cars, he learned by pure accident marketing, branding and securing great sponsors and financial assistance. Mark will share his experiences as to how his cleaning business has grown in the small rural community of Grand Rapids, Minnesota, obtaining top prices for his cleaning services. He keeps TWO truckmounts scheduled most days… and a lot of the times, on the same job site at the same time. He will tell his story of how he discovered that two can be better than one and how he has been able to be even more profitable with his “Blue Color Branding” and customer service skills.
Next up, the King of all sales..
Part 1 of 2: Developing a Sales system that works. Top 5 things we are doing to Sell ourselves to Success! Tom King, Sani Bright Carpet Cleaning. The way and manner products are sold today is changing at a rapid pace. Services can’t be shipped or demonstrated online. If you do not have a sales strategy for finding, connecting and keeping new clients you are losing ground to your competitors. Hitting the streets to meet and find new clients is not an option it is a staple of thriving companies. Learn the Top 5 things we are doing in each area for our customer service reps, technician in home presentations, online marketing, sales routing and referral source networking. Hear what our top profit margin services are and it’s not protectant. Also 5 things we did that where a bust and wouldn’t do again.
Learning objectives:
- Find out what you should sell
- Get a understanding of what areas you should focus on to grow
- Learn how to package your services for the biggest impact
- Understanding how to create sales targets and route to sell
3rd we have the Michael Corleone of Upholstery cleaning
Seven Keys to Success in Cleaning Upholstery, Jim Pemberton, Pemberton’s Interlink Supply. Most cleaners avoid cleaning fine fabrics, even if they advertise that they are upholstery cleaners. With all the training and resources available to cleaners today, why is this true? Jim will share both time tested fundamentals, as well as the latest innovations in tools, cleaning products, and techniques that have made upholstery cleaning safer, easier, and more effective than ever before.
4th up is our presentation on "high tech invoicing" in the home featuring Meg Burdick
One Truck Wonder: Leveraging systems, procedures and industry resources to grow a high end cleaning company
As a husband and wife, owner operated company, John and Meg Burdick have tripled their business in the past few years. They have transitioned their company from old school pen and paper to streamlined efficient systems with the help of the tools and education the industry has to offer.
Come to this interactive session and see how they do it from the first phone call through the customer feedback card. They will demonstrate how they use Service Monster in the field and in the office. Find out how the data Service Monster provides helped them make decisions to steer Burdick's Cleaning to bigger profits and become more efficient. Explore/Learn how they've integrated the principals from Strategies for Success, industry mentors, and Mikey's Board to fit their company's structure and help them achieve success.
Followed by the afternoon outside demo area programs
Outdoors Hands-On Live Demonstrations, led by Mike Pailliotet, Mikey's Fest East Coast. We have joined forces with Mikey’s Fest this April to bring you a cleaner's festival like no other in the outside parking lot! During trade show hours, join us outside for real hands-on testing and demos of wands, upholstery tools, rotary extractors, scrubbers, truckmounts, portables and all the latest gadgets. We'll have carpet to test equipment and chemicals on; upholstery, tile and stone too! Enjoy music and entertainment in our cool area for drinks and snacks, and be sure to stay for the last day when we raffle off all the demo tools with proceeds going to a great cause.
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Tuesday Morning features our MB inspired carpet and fabric protector testing results
Carpet and Fabric Protectors Tested Independently, Jim Pemberton and Scott Warrington. Learn the results of recent Professional Testing Labs results on carpet - greige goods treated with both name brand water and solvent based protectors. Also join Scott and Jim in discussions on:
- Is it OK to use an upholstery protector on carpet or vice-versa?
What exactly is a "green" protector? - Why Does Bridgepoint make 7 different protectors and what is the difference between them?
- Why are protector sales so important to the success of your business?
Have you ever wondered if protector really works? - Install belief in your employees or yourself so they can sell protectors with a clean conscience.
- Would you like to see the results of what happens in the real world on real carpet after you apply your protector?
- You won't see this on a cardboard card or tissue paper; you'll see real carpet with real protector soiled with real dirt and real spills.
Wednesday Starts off with the second part of Tom King's presentation
After lunch will be the Experience featured presentation
FEATURED PRESENTATION: The EXPERIENCE Speakers Contest - Speaking Contestants will have 20 minute to present their programs. The EXPERIENCE offers an opportunity for innovation in our industry by inviting cleaners and restorers to apply to present on The Experience program in Clearwater Beach. Our Winner from The EXPERIENCE Las Vegas Adam Hale will open the Speakers Contest with a dynamic 20 min presentation. We asked the presenters to challenge what we know today to be acceptable and the standard. How can we run a fantastic business and live the life we dream about? It is time to take back our industry and not just accept the old ideas that have been around for decades. We have selected five speakers who have a chance to make the difference and help others in the industry be successful! Come see and listen to our industry’s newest speakers! (winner will be announced at Beach Party, winner must be present) MB's Mike Pailliotet and t m f's Rob Allen are both signed up to compete. Bring your own popcorn!
Another afternoon's worth of outside demos and hands on with loads of filthy carpet and upholstery to try your skills on.
Followed by the big dinner party..
Special Evening Beach Reception and Dinner with Live Music. Special Announcements and Industry Celebration. Just a Great Time! Come on over and visit with some friends, enjoy a great time on the Beach, bar opens at 6:30 pm. Enjoy Dinner on the Beach at 7:00 pm and then stay for some live music, networking and whatever! Ticket Required.
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Wednesday kicks off with part two of Tom Kings not to be missed seminar. Unless you're booked out to Xmas of next year, you DO NOT WANT TO MISS TOM'S TALK!!
Grab your wives or secretaries next and head over to our Women in the Cleaning and Restoration Business Panel; Two heads are better than one; especially when one is female: Moderated by Bill Yeadon, Panelist include: Karen King, Sani Bright Cleaning, Shari Saiger, Saiger’s Steam Clean, Michel Gill, Julington Creek Carpet Care and Meg Burdick, Burdick's Cleaning. As statistics prove marriage is a difficult proposition. Now consider how much more difficult it is when you work together every day. For the romantics in the crowd they may think what could be better than spending 24 hours a day with my soul mate. But those of us who live in the real world realize it takes two very strong yet cooperative people to reach the goals they have set. Our panel of ladies have been through the battlefield with their spouses and will share the tools (and scars) that have allowed their businesses to prosper as well as their relationships. Bill Yeadon is very excited to be moderating the ladies panel. Don’t worry these ladies are more than a match for the audience so bring your questions.
No it's not over yet, the best is yet to come.. Unless you never plan on hiring anybody for your business YOU"LL WANT TO BE FRONT ROW CENTER for the grand finale of M11F..
Hiring New Employees, Building a Team, Joe Appleby, Appleby’s Cleaning. Whether you have 20 employees or thinking someday of hiring a helper, this presentation is for you. Promising to give you more meat than potatoes, Joe Appleby gives us 35 years of employee management experience in our industry. Listening to a presentation on hiring and firing makes you long for two hours in a dentist chair. But when Joe Appleby is the speaker you feel like you are sitting in a comedy club. At last year’s Mikey Fest Joe was the hit of the entire program. Over three decades of dealing with employees gives Joe enough material to talk for several hours. In between the laughter keep your pen handy to take down all the great ideas he will be giving. Joe will share real world experiences (good and bad) when hiring, training, maintaining and of course terminating members of your staff. If you are building your team you will want to hear Joe’s experiences for Hiring and Firing!
One more afternoon's worth of great demonstrations . Come clean side by side with industry super cleaners Jim Pemberton, Mark Saiger, Dave Gill and Bob Vawter!
Be sure to stay to the end of the show for a Ana's Angles Animal Rescue Benefit Raffle!
Over $16, 500 in great prizes!!
- Prochem Spotting kits (2) $340
- Prochem $500 chemical package of your choice
- Masterblend Chemical Package of your choice $250
- Masterblend Anti Allergen Chemical Package $250
- Rotovac Shear Dry Uph Tool $400
- Mixed case of Releasit… 1 gal Encap-Clean DS2, 1 gal Encap-Punch, 1 gal Encap-HydrOx, and 1 gal Bio-Encap. $120.00
- Seal A Door kit with window $195
- 12" Turbo Force Turbo Hybrid Tile Spinner $895
- 14" 5 jet SS Butler Carpet Wand w/ Glide $895
- Genuine GreenGlide of your choice ( 4 available) $800
- Hydramaster Drimaster3 Upholstery tool $530
- Cat Pump XP1 for Portable extractors $590
- Cobbs Carpet Supply UV Detection and Spotting Flashlight $240
- A seat at the Strategies For Success session of your choice $1275
- Centrum Force U Turn Urine Remover one gallon (4 winners) $512
- Howard Partridge Home Study Course $497
- Two seats in the Howard Partridge Conference of your choice ($2000)
- $500 Zipper Wand Co. Gift Certificate
- Odorcide Starter kits (4) $200
- Two $250 CleanMaster Chemical Packages (winners choice of products)
- Vaportek Retorator Duo combo kit $444
- Interlink Stainless Steel Grout brushes (10) $250
- and more to come!
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