Hoody said:
Competition is a good thing, and so is competition awareness. But not all competition is your enemy.
No, shes not the enemy, nor is she my competition, and if I knew who she was I would refer her. I collect house cleaners names because they come and go faster than carpet cleaners.
And sure! We ALL stop to buy/hire/do something cheaper than the best at one time or another.
The point is that we KNOW we are hiring a cheap mechanic, or whatever, or going to a cheap car wash, or buying a cheap meal etc
and we KNOW what a better job would cost, what it would look like,
but "professional" carpet cleaners range from BS to B&S, from just learning, to half decent, to pretty good, to excellent. Very few people really KNOW what to expect from a professional cleaner because there is no consistency, no real standard to compare/measure it against, so they hire "whoever".
The biggest consistency is mediocrity, simple prespray-rinse; why? because they can get in and out the fastest, leave it looking adequate enough that the customer is "happy" (ignorance is bliss!). IF they're lucky they'll see a scrubber. If they're extremely lucky they just might see a vacuum of some sort. So then carpet cleaning becomes a commodity, one cleaner is the same as another, store bought equip, rental, OP, portable, TM, doesn't matter, there all the same.
The
IICRC put together a cleaning method standard, goes to reason there should be a standard for "clean". Unless of course having a standard scares you because you know you wouldn't measure up and you just might have to change your methodology. Maybe you'll find your method meets the standard, maybe you exceed it.
What are all the new tools for ie the Greenhorn, 2.5" hose, highheat tms, the new OP machines, new chemistry, new uph tools, just to make us faster? No, they help us to clean "Better", in all aspects.