The five most powerful benefit statements you could make

[idreadnought]

Statements are worth less than the perception of how you work. Pictures of you smiling next to your machine would show your well dressed and professional. A strong guarantee is very important, and if you get a testimonial, try and get a well known person. Clean for the mayor or police chief in your town, local celebrities are invaluable for building trust from people.

 

[Brian R]

Making the statement without making the statement is the key.

You can't just say "hey, we're safe!" and expect them to believe it. You have to show them....even if it's just a "safe" looking website.

Pictures of you next tho someones home or family will do better than the machine. Even if it's staged.

People don't relate to machines....they relate to those homes and families.

I agree with the Testimonial part....except they should be "Reviews" .....but you already knew that. lol

 

[Bob Foster]

I agree with both of you and when you see the new site it will do exactly that.

 

[Askal]

"Trusted in thousands of homes in the Rogue Valley for over 30 years"
Al

 

[Bob Foster]

"Trusted in thousands of homes in the Rogue Valley for over 30 years"
Al

Powerful and hard-earned marketing weapon you got there Al

 

[Jack May]

Maybe not entirely what you wanted, but a good read anyway.

http://www.inc.com/guides/201104/how-to ... entic.html

Came across my FB last night.

John

 

[Royal Man]

Maybe not entirely what you wanted, but a good read anyway.

http://www.inc.com/guides/201104/how-to ... entic.html

Came across my FB last night.

John

Some good points.

It says what I said earlier.

"You get high authenticity points when your customers and admirers do your marketing for you. Include testimonials in your customers' words."

When you say you are the best. (BTW:All cleaners say they are the best)

or even Trusted in thousands of homes in the Rogue Valley for over 30 years.

I really doesn't mean beans unless your clients say it.

 

[Ron Werner]

Here's a video I did up for a homeshow I just was at.
I was trying to show what makes me different, tried to answer a lot of questions as well.



Have it posted on Youtube but the music I chose, Average White Band, is banded. It won't play. SO I have to find some other music to get it up on Tube. Doens't play as well on Pbucket.

 

[Brian R]

You can change the music right in youtube...they have bunches of stuff to choose from.

 

[Ron Werner]

Thanks for the tip Brian
I like keeping them all on there, easier to refer people