That’s everywhere. I had a woman show up in my market with a fully wrapped (or painted) van and plenty of FB advertising. Initially there were no prices in her ads. I was hopeful she was going to be different, but no. Turns out she’s just another $35 a room hack.
I did get a call last night from someone that wanted same day service. I apologized and told them the soonest I could get them on the schedule was on the 27th. I then offered suggestions of other companies that might be able to get to them faster. This person was adamant on using me. They heard I was the best.
It's proven that they only way to be successful with advertising a price graph like that is to have multiple trucks. You make less per van, but you're multiplying more $100, equaling up to $100k/ month than one $1000, adding up to only $50k per year.
Let that guy wear himself out. He'll be out of business soon