The Snake Oil Marketing Budget ~ $1k

[Desk Jockey]

If I actually gained the contrract to clean that 500K square feet I'd be happy to clean 50k of it free...

Whatcha turkin bout Willis? :shock:

 

[Steve Toburen]

www.SFS.JonDon.com[/url]

PS I guess it is an actual application of the old principle "throw your bread on the waters and over the course of many days it will come back to you" or something like that. We can debate all day on how to do it/ whether it will work but instead I would encourage people to do a test mailing/followup of say 50 accounts. (My hat is off to Jeremy for actually DOING SOMETHING.) If the concept doesn't work what have you lost?

 

[hogjowl]

If you knew anything about marketing, you'd be teaching the "marketing" part of SFS instead of Bill.

Of course, if Bill knew anything about marketing, he's be here answering these questions instead of you.

So, in light of all that ... carry on.

 

[Desk Jockey]

Damnnnnn Porkchop that wasn't nice or accurate......but it was classic Porkchop. :mrgreen:

 

[hogjowl]

Taco:

I was concerned with what it was in my DAP that you found to be inaccurate. After looking at it for a bit ... I see my error.

I should have left out the "carry on" ...

 

[Desk Jockey]

You're really a terrible person ya know.

 

[Ken Snow]

Re: Re: The Snake Oil Marketing Budget ~ $1k

This is the one we tried several years ago, it bombed so bad at the time, we never tired it again.

Richard it may have been more due to the picture in the piece being so dominant and the message being lost in the small print and "Holiday Offer". A less overpowering image and Free Cleaning headline might have netted a better response. Also not sure if you made follow up calls or visits but those are also key imo.

Sent from my DROIDX using Tapatalk 2

 

[Desk Jockey]

You're probably right Ken.

It was some of the crap I produce, I should had Wayne Miller do it for us but it was such a small target group. I think we mailed 35-of them.

No we half assed it, sent the cards no follow up. It was one of those last minute ideas.

We actually did much better just calling on them throughout the year offering a demo and if they were happy with their current cleaner we went restoration pushing Emergency Prepardness Program.

 

[Lee Stockwell]

As I suggested to Jeremy on the phone he has a big advantage that he should use. Him.

He should just dress up and go knocking on doors, without worrying about printed handouts.

Clean simple card, name rank serial number, big smile and a can-do attitude.

 

[Desk Jockey]

You're right Lee it's still hard to beat regular personal contact visits.

 

[FB7777]

JHC.

Lee is only repeating what I said

For an ex-marine you sure are a timid little thing

History would have been a little different if instead of storming Normandy, we dropped 1000 Nasty fliers from a US Postal Air Carrier

Go take the business !!!!

 

[Desk Jockey]

Fred is brutal.....but he is honest. You'll be far more successful with the rubber hitting the road that mailing.

So Fred would we all be speaking German?

 

[Lee Stockwell]

Fred would be a GREAT speech writer!!

(Jeremy, listen to him)

 

[Dolly Llama]

You're probably right Ken.

It was some of the crap I produce,

I don't know sheeit about marketing .
I only know what gets my attention when i see it

That looks like a SYMPATHY card :shock:


..l.T.A.

 

[Shane Deubell]

We gain production but never give away margin.

Dumb idea...

 

[KevinL]

Looks good Jeremy. Send them out and then DO the follow up. Good Luck.

 

[Derek]

i am sure Jeremy knows this from experience, but the follow up is the key. mailing 100 fliers/letters with a free offer might get you 1 new client...maybe.

repeated follow up calls to the decision maker can get you 5 new clients...maybe. depends on how good of notes you take and how persistent you are.

 

[Desk Jockey]

Mailing 35 with a "sympathy card" didn't get me any. :|


Larry.

 

[Jeremy]

Maybe they were just targeted wrong Richard. Try sending that card to funeral homes.

 

[Desk Jockey]

Hey we do a good business with funeral homes......I'd hate to wreck it.

Shouldn't you be prepping your intro speech?


:mrgreen:

 

[Jimmy L]

My opinion is that those SHAMPOOERS are a shy bunch and KNOW deep down in their psyche that what they are doing is just plain wrong and not cleaning.

Hence flooding the mail with a shot gun approach hoping someone will pick it out of the trash and actually read it.

Doctors say the personality disorder probably is from excessive masturbation.

:shock:

 

[Desk Jockey]

Doctors say the personality disorder probably is from excessive masturbation.

I wondered why your right hand was so much bigger than your left. :shock:

 

[Brian R]

JHC.

Lee is only repeating what I said

For an ex-marine you sure are a timid little thing

History would have been a little different if instead of storming Normandy, we dropped 1000 Nasty fliers from a US Postal Air Carrier

Go take the business !!!!

n]http://www.youtube.com/watch?v=zK-XOLU4JuEn]

 

[ACE]

I have had next to zero response with the Free Room Cleaning Offer. I also had no request for my free demo offer cuz they suspect a high pressure sale pitch is coming with it. My advice is to drop off the flyers in person. You will get a much better response rate than mailing them. Drop them off early afternoon when people a looking for any distraction not to work. If you wanted to mail them, Use clicktoprint.com they will print, mail and address them to a commercial mailing list dirt cheap.

 

[Brian R]

Is everyone saying that Lisa Wagner is wrong?????


OH the humanity!!!!!