I found the guys in major metropolitan areas have good results with FB. I look at is as throwing shit against the wall and seeing what sticks. In metro areas you have the density of people to make it work. You really need to be an idiot to not get any business in a big city.
My results with FB ads is it attracts scores of cheap skates. My FB messenger gets over loaded with, “How much for a one bedroom studio” or “My grandma deficated all over her mattress, can you come now?” Then they want to argue with you about how much cheaper Stinky Steamer is. So I just don’t mess with it. Yes, I’v booked jobs from FB but I use it now for more of Brand Recognition and not marketing and selling services. It just doesn’t attract the quality of customer that I want to service in my little rual area of this screwed up state. I get enough “fun” jobs without it.