Val Pak Survey
- Thread starter Scott
- Start date
Val pak doesn't bother with my neck of the woods. Every so often a private label version will pop up. Prices rangED from $350 to $1500 about 15,000 circulation as best I remember. But it has been about 3 yrs since anyone contacted me so I could be way off.
Jtuseo
Member
nyc valpak $650 10,000 homes and you will get no more than 8 calls.
Fon Johnson
Member
- Joined
- Oct 15, 2006
- Messages
- 1,066
^^^^^^^LOL AGAIN!!!^^^^^^^^
Mikey P
Administrator
pickle barrel truckmounts just scream VALPAK!
KevinL
Supportive Member
I tried it for 3 months. $670 / 20,000.
I recall running a few months where I sent out 50,000 and it cost me about $1600 for the 5 zone package, it paid for it's self by 3:1 but wasn't a killer return or anything, just kept the crews busy as I was focused on cross selling window cleaning and power washing to carpet custies.
Pray you don't have a window cleaner marketing to your base, cause he'll be in there 4x more often than you will...lol
It was also a good defense, once established you Had better be pretty diversified to crack that nut, if a window cleaner happen to solicit, Mrs. Piffelton would say sure I'll accept a bid, but you have to do my carpets and furniture too, that kept many out.
Pray you don't have a window cleaner marketing to your base, cause he'll be in there 4x more often than you will...lol
It was also a good defense, once established you Had better be pretty diversified to crack that nut, if a window cleaner happen to solicit, Mrs. Piffelton would say sure I'll accept a bid, but you have to do my carpets and furniture too, that kept many out.
F
FB7777
Guest
At least out where I am, the ValPak rates are negotiable.
In the past I typically paid $325 / $10K zone.
They started at $450 but I refused that rate and then they went with the freq. sales tactic etc.
all advertising is negotiable
In the past I typically paid $325 / $10K zone.
They started at $450 but I refused that rate and then they went with the freq. sales tactic etc.
all advertising is negotiable
We used Val Pac about ten years ago, the trouble is they have too many carpet cleaners in them. My price was always higher, and they didn't work very well. People who use coupons are not looking for quality, they want cheap, and they are not the customers I want.
I agree, John. We don't use them either for the same reason. Gave up on it about a decade ago as well.
I am trying to do some CPM ad comparisons with various forms of print advertising. Until the great folks above replied (yes, even Odin) the one set of numbers I didn't have was Val Pak.
Thanks all.
Scott
I am trying to do some CPM ad comparisons with various forms of print advertising. Until the great folks above replied (yes, even Odin) the one set of numbers I didn't have was Val Pak.
Thanks all.
Scott
--- Derek.
Tried it a year ago and it was $400 for 15,000. my ad was very clear that my prices were for real and they would not be upsold with my service, got 4 calls, three of which tried talking me down lower than my coupon price and one actual full house (very small) clean for $150. I have to say that most of the guys I have talked to agree that the clients tend to be more cost consious and quality is not a big concern for them. I explained this to the guy when he called back to try and get me to advertise again and after a long debate about the issue I convinced him I would never use him again. He called back two weeks later and scheduled his carpet clean!
