Keith, one mailing won't work well.
You have to have great deal on those ads for them to work and watch out for the ghetto price shoppers...if you are willing to do those, you can make some money running a truck yourself.
Make sure you ad is appealing to your demographic...and make your specials eye grabbing.
Remember to make it easy for them to call....make your phone number big
And put your website address on them...you have a pretty good website.
You have to work it for a few months but your really have to check who you are competing against in that same mailer.
If you want higher end houses, see if there is an RSVP Direct Mail to the Upscale.
They did ok for me but stopped mailing in the area.
Val Pak is good for what they are worth. You just have to go with that flow.
Keith...can you post the ad on here??
Maybe we can help with it?