sweendogg said:
aweome video. How did you get tom brokaw to narrate it? :mrgreen:
ha ha! that was the smart ass thing i was going to say
The video always has the technicians back to the camera and in the last shot he has a phone earpiece in. A shot of a friendly technician could go miles
The video is done greatly, from an advertising standpoint I dont like that you describe the SAME EXACT thing almost everyone does, so if they ever had their carpets cleaned, they probably would have seen a tech use a hydroforce and then a wand. Why would they take a chance on you?
All customer sees: Van. Squirt. Suck. If it stays clean.
All the customer thinks about when they think about professional carpet cleaners. Van. Squirt. Suck.
The only thing this video demonstrates. Van. Squirt. Suck.
What if they had a tech that did something wrong in the past. Demonstrating to them the same thing (in their mind) they saw before could turn them off. Especially if the next cleaner's website is only a click away
I would get more of a pulse if I were making a video. I would show different extraction tools being used, use pictures that focus on steam, maybe even rig the house with the air cooler so you can really see the steam! (to the customer Steam=Dry). Make them FEEL the steam. Make them SMELL citrus. Show something dirty being cleaned with one stroke of a tool. Show tile and grout cleaning, maybe they've never seen that before! Show a the customers hand being dry as she feels the carpet after the technician is leaving.
From the point of explaining about the
IICRC. I think if you showed a shot of all your master textile cleaners and promise that one of them is who is coming to your door to clean, (and show smiling faces, make sure everyone combs their hair and shaves) it would have a greater impact on someone
I love production value. It just focuses on how you are the same more than how you are different.
.02
Three steps back on the porch I would have been on the camera mans. The Voice is "voice of america" 
