FLYERMAN said:
Knock on doors, in answer to your question ... if you give enough estimates in a day you'll get work.
Ken Raddon.
Ken and others make some great points above. However, the words I pulled out of Ken's post above really resonated to me. I call it "working the law of large numbers." The problem is most of us (myself included) don't really like "selling". So we invent a million other things to avoid making concentrated sales calls. I call these tasks "Displacement Activities" and they are a killer to sales and even worse if you do not recognize them for what they are.
Another trap is to just make enough sales calls to book enough work to get busy and then you stop your sales efforts. So you get into this "peak and valley" effect. Here are two solutions to this all too common problem:
1. Every single time you give a sales quote give them three options: a) An "as-needed" price where you assume it will be just as filthy as it is now, b) a substantially lower monthly, bi-monthly or quarterly price (depending on traffic) and c) a maintenance package price where you interview the prospect and tailor a package for them cleaning some areas monthly or even every two weeks, others less often and maybe the entire facility yearly. You can also work in some areas using your Cimex. Add up the entire year cleanings and then divide by 12 for a monthly contract price. This approach takes more time and effort but wow does it do away with the "up and down sales volume blues". When I sold our business almost 30% of our total sales volume consisted of this regular contract work. This meant my entire payroll was "guaranteed" for each month. It also meant my business was much more attractive to potential buyers.
NOTE: If anyone wants the Commercial Carpet Analysis form I used to guide my conversation with the facility manager of the property just write me at
stoburen@StrategiesForSuccess.com and put the phrase "
CCA" in the subject line. Include your mailing address if you want the free companion DVD.
2. Set up one Dedicated Sales Morning (DSM) a week, dress up and make a firm resolve to do nothing else till you have walked through the doors of 20 commercial establishments, handed them your card and asked to see the person in charge of their carpet maintenance. Each week work a different market sector (for example medical offices one week, Realtors the next) and route them geographically for maximum face time and lower travel costs. Never stop this routine. My
SFS members who STICK to this plan report incredible results. The problem is you get a few jobs, get busy/complacent and/or lazy and then stop.
NOTE: If anyone wants the step by step procedure on how to actually put this program into effect just write me at the above address and put the phrase "DSM" in the subject line.
BTW, Ken, I'd appreciate knowing what those few opening words that make a big difference are.
Steve
http://www.StrategiesForSuccess.com
PS The very best advice to avoid getting in this tough pickle of desperation selling? I like Chuck Violand's phrase, "Luck favors a body in motion".