WHAT DON'T YOU KNUCKEL HEADS KNOW ABOUT MARKETING

[Becker]

Are ya talking about marketing, or a referral system, or just customer service.

 

[Bob Foster]

Yup you bet cha,........


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..................................................................................................Cupcake!

 

[Royal Man]

I just leave a tent card with 7 day Guarantee and drying tips/care on one side and referral program/thank-you on the other. (10% Back to client as a discount. Explain I would rather reward them than the YPs ect..) Just mentioning the referral program isn't enough.

A list of ten names of friends can put your customer on the spot. Just for 2 dollars off for each name.


The best kinds of marketing seem to use some form of reciprocation.

 

[Royal Man]

I was saying I don't do the 10 name thing. The client might never call you back after you pressure them for referrals.

 

[Jimmy L]

I knew of somebody who had them write down 20 names.

Had a Kirby salesman try that on me years ago and I said no thanks.